# Purpose-Driven Printing Professions Social Imprints Offers Employment to At-Risk Individuals By Tiana Reid | Published 2012-01-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/social-imprints References: [images.businessweek](http://images.businessweek.com/slideshows/20110621/america-s-most-promising-social-entrepreneurs-2011/slides/23) & [socialimprints](https://socialimprints.com/) While there are many social businesses that offer jobs to at-risk adults, not all of them claim to offer higher-paying employment like Social Imprints. Based in San Francisco, this custom printing company was named one of America's Most Promising Social Entrepreneurs in 2011. Interestingly, there's a story to sell behind this business as well. The featured [YouTube](https://www.trendhunter.com/trends/clnicbarcelona) video illuminates how Kevin McCracken went from addict to Founder and COO by creating an environment in which recovering drug abusers and ex-offenders can find long-term employment opportunities. But of course, a story can only go so far. Social Imprints offers services have garned clients like band She and Him and JetBlue. And that's what keeps people coming back. "Our clients have an 80 percent reorder rate," [McCracken told Bloomberg BusinessWeek](http://images.businessweek.com/slideshows/20110621/america-s-most-promising-social-entrepreneurs-2011/slides/23). **Contact Information** Social Imprints [website](https://socialimprints.com/) Social Imprints on [Facebook](https://www.facebook.com/printingwithpurpose) Social Imprints on [Twitter](https://twitter.com/#!/socialimprints) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Social Enterprise Employment:** A trend of companies providing employment opportunities to at-risk individuals with a social enterprise model. - **Storytelling in Business:** A trend of companies leveraging their founders' personal stories and experiences to create a compelling brand narrative. - **Purpose-driven Consumerism:** A trend of consumers seeking out and supporting businesses aligned with their values and societal impact goals. ### Sectors Adopting This - **Custom Printing:** Disruptive innovation opportunity: Companies providing higher-paying employment and social impact to at-risk populations could differentiate themselves in the highly competitive custom printing industry. - **Marketing and Branding:** Disruptive innovation opportunity: Storytelling can be an effective tool for companies looking to create deeper, more meaningful connections with customers, enhancing brand loyalty and potentially boosting revenue as a result. - **Social Enterprise Consulting:** Disruptive innovation opportunity: As more companies seek to incorporate social impact into their business model, consulting firms specializing in this intersection of social enterprise and traditional business practices could see significant growth. ## Related on Trend Hunter - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [In-House Screen Printing Services](https://www.trendhunter.com/trends/inhouse-screen-printing.md) - [Incarcerated Employment Programs](https://www.trendhunter.com/trends/next-chapter.md) - [Inclusive Job Networks](https://www.trendhunter.com/trends/inployable.md) - [Inclusive Employment-Celebrating Anniversaries](https://www.trendhunter.com/trends/bitty-beaus-coffee.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Inclusivity-Focused Consulting Firms](https://www.trendhunter.com/trends/consulting-firm.md)