# Canned Whiskey Collins Cocktails Social Hour Launches the 'Prizefighter' and Two Other Beverages By Niko Pajkovic | Published 2021-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-hour References: [focusdailynews](https://www.focusdailynews.com/social-hour-launches-three-new-canned-craft-cocktails/) & [socialhourcocktails](https://www.socialhourcocktails.com/) [Social Hour](https://www.trendhunter.com/trends/social-hour-bourbon-smash), an American craft canned cocktail brand, has launched three new cocktail expressions, doubling its lineup of creative offerings. The new ready-to-drink beverages include the 'Strawberry Rhubarb Spritz,' the 'Sunkissed Fizz,' and the 'Prizefighter.' A definite standout, the 'Prizefighter' is one of the first canned whiskey collins to enter the ready-to-drink cocktail market. Delicately combining New York [Distilling Co.'s](https://www.trendhunter.com/trends/foundry-distilling-co) 'Ragtime Rye' with ripe peach and a touch of fernet, this sophisticated cocktail is the perfect option for whiskey fans in search of a bar-quality beverage that they can take on the go. The 'Prizefighter' comes as Social Hour's second whiskey-based offering, following its popular 'Whiskey Mule.' With two expertly crafted [canned whiskey cocktails](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball) on offer, the company has certainly embraced this less crowded ready-to-drink category with notable success. Image Credit: Social Hour ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Canned Cocktails:** Expanding lineup of creative expressions for on-the-go enjoyment, introducing an opportunity for more cocktail innovation and customization. - **Canned Whiskey Cocktails:** Offering expertly crafted and sophisticated drinks on-the-go, disrupting the traditional whiskey cocktail experience. - **Ready-to-drink Beverages:** Catering to convenience for the modern-day consumer and paving the way for more experimentation and unique flavor combinations in the canned beverage industry. ### Sectors Adopting This - **Alcoholic Beverage:** Growing trend in the ready-to-drink cocktail market, providing a new avenue for craft beverage makers and innovation opportunities. - **Canning Industry:** Increased demand for canned cocktails cultivates a new market opportunity for the canning industry, particularly in the premium beverage category. - **Convenience Store Industry:** Ready-to-drink cocktails present an innovative opportunity for convenience stores to offer premium, sophisticated beverage options to their customers on-the-go. ## Related on Trend Hunter - [Slow-Sipping Canned Cocktails](https://www.trendhunter.com/trends/social-hour-bourbon-smash.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Expertly Mixed Spirit Cocktails](https://www.trendhunter.com/trends/horse-neck-kentucky-bourbon.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Seasonal Bottled Cocktails](https://www.trendhunter.com/trends/boardroom-spirits.md) - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md)