# Slow-Sipping Canned Cocktails Social Hour Bourbon Smash Made with Dickel Bourbon is Fresh-Tasting By Laura McQuarrie | Published 2023-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-hour-bourbon-smash References: [socialhourcocktails](http://www.socialhourcocktails.com/)  Bourbon Smash is a refreshing bourbon cocktail with zesty, refreshing ingredients and this summer, cracking a can of Social Hour Bourbon Smash Made With Dickel Bourbon is the easiest way to enjoy the full flavors of this cocktail. George Dickel And Social Hour teamed up to create a slow-sipping bourbon cocktail that's described as a crossover between a mint julep and a [whisky sour](https://www.trendhunter.com/trends/bulleit-whiskey-sour). With tart Meyer lemon and muddled mint, this cocktail is said to be best served over ice in a glass garnished with a sprig of mint, a wheel of lemon and slices of fresh fruit. Tom Macy, Co-Founder and CEO at [Social Hour Cocktails](https://www.trendhunter.com/trends/george-dickel-and-social-hour), says that the Bourbon Smash is a favorite whiskey-based warm-weather cocktail, and this one shares the benefit of an approachable, well-balanced bourbon. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktails:** Opportunity to innovate in the ready-to-drink cocktail market by offering fresh and high-quality canned cocktails. - **Craft Cocktails:** Disruptive innovation potential in creating unique and artisanal cocktail flavors that can be enjoyed conveniently. - **Summer Cocktails:** Innovative opportunities in developing refreshing and seasonal cocktails that can be easily enjoyed on hot summer days. ### Where This Applies - **Beverage Industry:** Opportunity to disrupt the traditional alcoholic beverage market by introducing innovative canned cocktail options. - **Hospitality Industry:** Potential for disruptive innovation in the hospitality industry by offering canned cocktails as a convenient and premium beverage option. - **Alcohol Retail Industry:** Opportunity to tap into the growing demand for ready-to-drink cocktails and capture a share of the alcohol retail market. ## Related on Trend Hunter - [Seasonally Inspired Whiskey Sours](https://www.trendhunter.com/trends/george-dickel-and-social-hour.md) - [Premium Smash Cocktails](https://www.trendhunter.com/trends/central-standard-distillery.md) - [Daytime Bourbon Cocktails](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Expertly Mixed Spirit Cocktails](https://www.trendhunter.com/trends/horse-neck-kentucky-bourbon.md) - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Fruit-Forward Southern Cocktails](https://www.trendhunter.com/trends/kentucky-coolers.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md)