# Charitable Fast Food Commercials McDonald's Does Social Good by Offering Treats to Orphaned Kids By Ian Andrew Panganiban | Published 2013-03-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/social-good References: [adsoftheworld](http://adsoftheworld.com/media/tv/mcdonalds_mcflurry_live_stunt) & [ddb.co.za](http://ddb.co.za/) This touching [McDonald's](https://www.trendhunter.com/trends/the-giving-page) commercial from South Africa showcases the fast food chain doing some social good by offering their infamous treats to less fortunate children. The sentimental outcome of McDonald's kind gesture is bound to pull on anyone's heartstrings. The opening sequence starts at Sakhumzi Children's Home in South Africa with a caption indicating that the orphan children are to receive a surprise treat. What takes place afterwards is an undoubtedly heart warming scene; the children are given [Mcflurry](https://www.trendhunter.com/trends/grandma-mcflurry1) treats that none of them indulge in, rather they stop by Jis De Kuilen home for the elderly to give their treats to the elderly folk instead. Many people will undoubtedly say that this is a marketing ploy and while that may be true, the mere fact that such a large-scale company as McDonald's is taking steps to include [humanitarian efforts in their advertising](https://www.trendhunter.com/trends/burgers-to-beat-ms-day) is revolutionary. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Humanitarian Advertising:** Integrating charitable efforts into advertising campaigns is a trend that more corporations may adopt. - **Corporate Social Responsibility Fast Food:** Fast food chains may start incorporating more social responsibility into their business models and marketing strategies. - **Community Involvement in Advertising:** Involving local communities and social causes in advertising can resonate with consumers and create brand loyalty. ### Sectors Adopting This - **Fast Food:** Fast food chains have the potential to disrupt their industry by incorporating more social responsibility into their business model and marketing strategies. - **Advertising:** The trend of integrating social causes and community involvement into advertising campaigns is disrupting the traditional advertising industry. - **Charitable Organizations:** Collaborating with corporations for charitable efforts can create mutually beneficial partnerships and disrupt traditional fundraising and donation models. ## Related on Trend Hunter - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Comforting Soft-Serve Desserts](https://www.trendhunter.com/trends/grandma-mcflurry1.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md)