# Social Good Diets Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest By Laura McQuarrie | Published 2015-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-good-diet References: [adsoftheworld](http://adsoftheworld.com/media/online/givesom_the_125_diet) & [125diet](http://www.125diet.com/) Givesom's 1.25 [social good diet](https://www.trendhunter.com/trends/good-food-real-results) aims to strike a happy balance between people [starving for food](https://www.trendhunter.com/trends/table-for-two-usa) and the fact that in some parts of the world, it's fashionable to be on a diet. The 1.25 Diet has participants pick one day of the week to join the 1.25 Diet plan, where you'd spend no more than $1.25 on food to give you a taste of what billions of people go through on a daily basis. With the money that you've saved on food, Givesom urges people to [donate](https://www.trendhunter.com/trends/food-banks-canada1). As Givesom puts it: "Why not take advantage of this and let our vanity feed their mouths?" As shocking as the stunt is, it's a worthy reminder to put yourself in the shoes of someone else every once in a while. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **1.25 Diet:** Disruptive innovation opportunity: Develop affordable and nutritious meal options for those on a limited budget. - **Social Good Diets:** Disruptive innovation opportunity: Create diet plans that simultaneously promote personal health and contribute to charitable causes. - **Vanity Donations:** Disruptive innovation opportunity: Design platforms or apps that encourage people to donate the money saved from restricted spending on themselves. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Explore new ways to offer affordable and nutritious meals to low-income individuals and communities. - **Health and Wellness:** Disruptive innovation opportunity: Develop diet plans and programs that align personal health goals with social and charitable causes. - **Charitable Organizations:** Disruptive innovation opportunity: Create platforms that leverage self-restraint or limited spending challenges to encourage donations for social good. ## Related on Trend Hunter - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [One-Dollar Diner Meals](https://www.trendhunter.com/trends/dennys-promotion.md) - [Diet-Specific Meal Planning Systems](https://www.trendhunter.com/trends/meal-planning-systems.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md)