# Social Fashion armedangels presents eco+ethical+charity+hot apparel By Philipp | Published 2007-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/social-fashion-armedangels-presents-ecoethicalcharityhot-apparel References: [blog.armed-angels](http://blog.armed-angels.com) & [armedangels.de](http://www.armedangels.de/en/index.html) A start-up fashion label by the name of armedangels establishes a new level of ethics and customer integration, which they call Social Fashion. Within their production they strongly reject [child-labour](https://www.trendhunter.com/trends/black-week-2024), use organic cotton only and the whole process is fair-trade certified. From each sold item 3,33Euros go to [aid projects](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army). Additionally customers can participate by sending in designs, voting designs, applying as models, voting for models. Soon a fully functioning community network will be implemented. **Implications** - Armedangels is a brand strongly opposed to the predominant production methods of the fashion industry such as child labor, pollution and wage exploitation. Those opposed to these elements of apparel production can take a stand with their stylish fashion. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Social Fashion:** Armedangels is pioneering a new level of ethics and customer integration in the fashion industry by rejecting child labor, using organic cotton, and supporting aid projects. - **Ethical Production:** Armedangels' commitment to fair-trade certification and rejecting unethical production methods presents an opportunity for the fashion industry to prioritize sustainability and social responsibility. - **Customer Engagement:** Armedangels' community network and customer participation initiatives create a disruptive innovation opportunity for the fashion industry to foster stronger connections with consumers and involve them in the design and modeling process. ### Sectors Adopting This - **Fashion:** Armedangels' social fashion approach challenges the traditional fashion industry and presents an opportunity for other fashion brands to adopt ethical practices. - **Apparel:** Armedangels' eco-friendly and charity-oriented apparel production sets an example for the broader apparel industry to prioritize sustainability and social impact. - **Design:** Armedangels' inclusion of customer-designed products and community voting showcases the potential for disruptive innovation in the design industry by involving consumers in the creative process. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)