# Walk-In Homicide Pranks See How People React to This Elevator Murder Social Experiment Campaign By Gil Cohen | Published 2013-03-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/social-experiment References: [shockmansion](http://www.shockmansion.com/2013/03/06/video-what-would-you-do-if-you-walked-into-a-murder-in-progress/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=qo6Jzh7SHRA) A [viral advertisement campaign](https://www.trendhunter.com/trends/hijack-socialization) for the movie Dead Man Down, the Elevator Murder Experiment video is a [social experiment](https://www.trendhunter.com/trends/simply-coffee-caf) to see what real people’s reactions would be to witnessing a murder in action. Set in a busy New York elevator, two men got down and dirty, acting out a [vicious scene](https://www.trendhunter.com/trends/eyes-never-wake) for anyone who opens the doors. Several cameras capture people as they scream, run away, fling useless items at the perceived threat and, in a meta twist, one person even pulled out their phone to film the action. There were a few heroes who tried to help out, and everyone got a taste of the thrilling action in the movie. With over a million views within two days, this campaign has already gone viral. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Viral Social Experiments:** Brands can leverage social experiments like the 'Elevator Murder Experiment' to create engaging content and generate viral marketing. - **Real-life Reactions in Advertising:** Advertising campaigns can create an immersive experience for audiences by capturing real reactions to intense scenarios. - **Audience Participation in Marketing:** Incorporating the audience's participation in a marketing campaign can create a sense of involvement and increase engagement. ### Who This Affects Most - **Entertainment Industry:** The movie industry can utilize immersive advertising techniques like the 'Elevator Murder Experiment' to create excitement and buzz around upcoming releases. - **Marketing Industry:** The marketing industry can learn from the success of this campaign by exploring new ways to create participatory experiences for consumers. - **Social Media Industry:** Social media platforms provide an ideal space to amplify the reach of viral marketing campaigns such as the 'Elevator Murder Experiment'. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md) - [Spooky Simulated Elevator Experiences](https://www.trendhunter.com/trends/the-boo-elevator.md)