# Social AR Geolocation Apps The 'Grifidi' Social Experience App Creates Location-Based Socializing By Michael Hemsworth | Published 2017-04-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/social-experience References: [betalist](https://betalist.com/startups/grifidi) & [grifidi](http://www.grifidi.com) Working with geolocation technology and augmented reality, the 'Grifidi' social experience app enables users to create [location-based conversations](https://www.trendhunter.com/trends/local-social-chats) and more for all to see. Users are able to isolate specific conversations to certain locations such as keeping a topic at one friend's place or chats about politics to the [White House](https://www.trendhunter.com/trends/white-castle-3) and so on. The 'Grifidi' social experience app works like Pokemon Go to let users [explore their neighborhoods and communities](https://www.trendhunter.com/trends/hyperlocal-social-networks) to find various conversations. Users can then like, comment and share for others to see; this makes it almost like geocaching with a social media spin. The 'Grifidi' app offers an intuitive interface for users to explore and makes it simple to explore new areas and get involved in different conversations. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Geolocation-based Conversations:** Disruptive innovation opportunity: Develop a geolocation-based communication platform that allows users to have location-specific conversations. - **Social Media Geocaching:** Disruptive innovation opportunity: Create a social media platform that combines geocaching with social interactions, allowing users to discover and engage with location-based content. - **Augmented Reality Socializing:** Disruptive innovation opportunity: Build an augmented reality app that enhances social interactions by overlaying digital conversations on real-world locations. ### Sectors Adopting This - **Social Networking:** Disruptive innovation opportunity: Revolutionize the social networking industry by integrating geolocation and augmented reality technologies to create a new level of location-based engagement. - **Mobile App Development:** Disruptive innovation opportunity: Explore the potential of geolocation and augmented reality in mobile app development to create unique and immersive user experiences. - **Communication Technology:** Disruptive innovation opportunity: Transform the way people communicate by leveraging geolocation and augmented reality technologies to facilitate location-specific conversations. ## Related on Trend Hunter - [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md) - [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md) - [Location-Based Message Sharing](https://www.trendhunter.com/trends/sharepath.md) - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md) - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md)