Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

Kevin Jones, Co-Founder of Good Capital (INTERVIEW)

Investment Firm with Poverty and Inequality in

— May 9, 2012 — Social Good
Kevin Jones is a Founding Principal of and Social Enterprise Venture Capitalist with Good Capital, a San Francisco-based, B Corp-certified investment firm that invests in today’s most innovative social entrepreneurs and ventures that are, according to its website, "creating market-based solutions to inequality and poverty." The former CEO of Net Markers, Kevin has been columnist for Forbes and Business 2.0 magazines and served on the boards of several non-profit organizations and social businesses.

As a visionary social enterprise venture capitalist, he shares with us why social enterprises matter and the future of social enterprise investing.

Four Questions with Kevin Jones

1. Why is providing access to funding for social enterprise companies important to you?

There is not enough money that flows through philanthropy -- which for most people (including investors) is money left over/after you make money -- to effectively fund the smart innovations we need to meet the increasingly complex problems the world faces. Nor is there enough money in the public sector.

The market has to be part of the answer, not just an extractive tool for the benefit of the one percent of the people on top of the system. The market is the most effective vehicle for the efficient delivery of resources to the point they are needed. As impact investing (investing for a blend of financial and social and environmental value) grows, it will increasingly learn to work in concert with philanthropic, public,= and even corporate capital flows. We need all the resources at the table to meet the challenges ahead.

2. How has B Corp certification benefited your business?

Good Capital’s three portfolio companies are B Corps, as are we, and it has had more of an impact within the companies; institutionalizing a culture of stakeholder engagement and freedom from the fear of either money-driven management and/or investors driving toward goals that are only about financial return. Being a B Corps sets them free to be a good business.

3. What is the coolest, most inspiring company or entrepreneur you've worked with since founding Good Capital?

Xavier Helgesen, Founder of Better World Books, has gone onto launch a solar linked to mobile startup in Tanzania. Mathieu Senard, CEO of Alter Eco, who after years of pushing Alter Eco, a fair trade, organic and more chocolate, rice and quinoa company uphill, is seeing the market begin to understand and accept the extraordinary value the company creates. The fact that it has planted more than 2 million trees to offset its environmental impact and increase yield by making cacao shade grown, measures and mitigates its impact on ground water, etc. is resulting in more stores stocking it, more distributors getting behind it, and is cutting costs and increasing margin. The company is going to succeed because it creates extraordinary value from buying from producers with good farming and production practices, and because it’s product is extraordinarily good.

4. How do you see social enterprise companies affecting the entrepreneur, tech and investment space in 5 years from now?

I think as some companies show what success at scale looks like, the market at the intersection of money and meaning will attract the best entrepreneurs and engage all their passions, intellection and drive. For some areas of focus, like renewables (ex. locally produced energy in Sub Saharan Africa and India), agriculture, and medical technology in massive urban slums in the developing world, technology is a public good that can be invested in at market rate.

That will open up opportunity with traditional tech investors to become engaged.

I expect to see more subsidized business models, where technology in the developing world is adapted in places where people can pay less, but in some cases those technology investments will be at market rate. I expect the number of investors who can hold to variables at once -- to invest in good and expect that there is a cost to doing good but still treat it as rigorously as investing -- to expand. There is a mind shift that is at the heart of what the market needs.