# Online Networking Progress Reports The 'Social Engagement Exam' Recounts the Growths of 2012 By Jennifer Gosnell | Published 2012-12-29 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/social-engagement-exam References: [bitrebels](http://www.bitrebels.com/social/social-engagement-2012-infographic/) & [socialmediatoday](http://socialmediatoday.com/1101891/social-engagement-exam) If you've ever wondered how the state of social media was faring over the past year, look no further than the 'Social Engagement Exam' report. The aptly titled infographic shows major growth and engagement with social media over the 2012 year. Though [Twitter](https://www.trendhunter.com/trends/thats-one-second) is a major up-and-comer in the social media realm, [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse) remains the dominant source of online activity. Per quarter, Facebook is pulling greatly ahead of its next closest competitor, Twitter. From a business perspective, companies on average have ten times the fanbase on Facebook than they do over Twitter. However, as Twitter has shown considerable growth and occupies an entirely different function than Facebook, it will be interesting to watch the changes made over the 2013 year. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Social Media Growth:** Opportunity for companies to leverage the increasing engagement with social media platforms and expand their online presence. - **Dominance of Facebook:** Potential for disruptive innovations in social media marketing strategies that capitalize on Facebook's large user base and high engagement levels. - **Rise of Twitter:** Emerging opportunities for businesses to harness Twitter's growing popularity and unique functionality to connect with audiences in innovative ways. ### Industries Being Reshaped - **Social Media Marketing:** Potential for disruptive innovations in social media marketing strategies that take advantage of the rapid growth in social media engagement. - **Digital Advertising:** Opportunity for disruptive innovations in digital advertising platforms that leverage the dominance of Facebook and the rising popularity of Twitter. - **Social Media Analytics:** Emerging market for disruptive innovations in social media analytics tools that help businesses track and optimize their social media engagement on platforms like Facebook and Twitter. ## Related on Trend Hunter - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Professional Social Media Games](https://www.trendhunter.com/trends/linkedin-games.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Workspace Analytics Features](https://www.trendhunter.com/trends/linkedin-analytics.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Engagement Timing Insights](https://www.trendhunter.com/trends/dontpostyet.md) - [Digital Fan Engagement Platforms](https://www.trendhunter.com/trends/digital-fan-engagement.md) - [AI Social media Management](https://www.trendhunter.com/trends/social360.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md)