# Social Distancing Tracking Maps Unacast Debuted a Live Social Distancing Scoreboard Amid COVID-19 By Grace Mahas | Published 2020-03-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/social-distancing-scoreboard References: [mashable](https://mashable.com/article/social-distancing-phone-tracking-database/) & [unacast](https://www.unacast.com/covid19/social-distancing-scoreboard) Amid the COVID-19 pandemic, brands are debuting cutting-edge solutions to help the public and governments understand the spread of the virus. Notably, Norway-based technology company, Unacast, recently debuted a [live Social Distancing Scoreboard](https://www.trendhunter.com/trends/safety-alerts) that includes a country-by-country and state-by-state breakdown of people's [movement patterns](https://www.trendhunter.com/trends/peoplesensing-software). Based on this data, it grade's each country and state/province and hopes to correlate the changes with human behavior over time. Unacast uses the data collected by the free apps many smartphone users download which collects and sells their [location data](https://www.trendhunter.com/trends/instagram-map) to technology companies like Unacast. This data includes the phone's advertising ID, IP address, and "GPS horizontal accuracy value" — to name a few. Unacast states that all this information remains anonymous and does not identify any specific person, device, or household. Image Credit: Unacast ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Live Social Distancing Scoreboards:** A new trend that could be utilized by governments and businesses to track social distancing compliance and understand behavior patterns amidst COVID-19. - **Location Data Analysis:** A trend that emphasizes data privacy and could be applied to various industries such as healthcare, retail, and transportation to understand consumer and patient behavior. - **Real-time Data Visualization:** A trend that could be used by companies to track their supply chain and optimize their production process by monitoring real-time movement patterns of people and goods. ### Sectors Adopting This - **Government:** Governments can use live social distancing scoreboards to monitor the effectiveness of social distancing policies and help prevent the spread of COVID-19. - **Retail:** Retailers can use location data analysis to understand consumer behavior and adapt their store layouts and product offerings accordingly. - **Transportation:** Transportation companies can use real-time data visualization to optimize their operations and monitor the movement of goods and people in real-time. ## Related on Trend Hunter - [Smartphone Map App Features](https://www.trendhunter.com/trends/mapapp-feature.md) - [Social Distancing Measurement Tools](https://www.trendhunter.com/trends/the-social-stick.md) - [Location Tracking Analytics](https://www.trendhunter.com/trends/timeline-analytics.md) - [Pandemic-Aware Event Apps](https://www.trendhunter.com/trends/event-apps.md) - [Paranormal Mapping Platforms](https://www.trendhunter.com/trends/ghost-town1.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [Activity-Monitoring Sports Apps](https://www.trendhunter.com/trends/strava-heatmaps.md) - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md)