# Location-Targeted Campaigns Social Direct Lets Companies Leverage Location-Based Consumer Data By Mishal Omar | Published 2017-05-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/social-direct References: [pymnts](http://www.pymnts.com/mobile-applications/2017/reveal-mobile-launches-platform-that-leverages-location-based-audience-data-marketing-social-media-advertising-social-direct/) & [revealmobile](http://revealmobile.com/our-solutions/social-direct/) Reveal Mobile is a company that helps publishers and media companies "create accurate and precise [mobile audience segments](https://www.trendhunter.com/trends/revfx-account-lookalikes)," and it recently announced the Social Direct platform – a platform that allows companies to better target their [social media campaigns](https://www.trendhunter.com/trends/social-plus) to specific audiences. The Social Direct platform works by drawing data from Reveal Mobile's "nationwide database of 40 million location-sharing mobile consumers." Those consumers can then be targeted through their various social media accounts. The location history of these consumers reveals more in-depth info for what campaigns would most likely appeal to them, a fact which Reveal Mobile's clients can leverage to create highly targeted campaigns. Social Direct provides an excellent way for companies to take advantage of the growing popularity of [location-sharing online](https://www.trendhunter.com/trends/geofencing-feature). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Precise Mobile Audience Segments:** Companies can leverage accurate mobile audience segments to create highly targeted campaigns. - **Location-based Consumer Data:** Utilizing location history of mobile consumers allows for personalized and effective campaign targeting. - **Growing Popularity of Location-sharing:** The increase in location-sharing online offers new opportunities for targeted advertising and consumer engagement. ### Where This Applies - **Digital Advertising:** Digital advertising companies can use precise mobile audience segments to enhance campaign targeting and effectiveness. - **Media and Publishing:** Publishers and media companies can leverage location-based consumer data to create personalized and engaging content. - **Social Media Marketing:** Social media marketers can take advantage of the growing popularity of location-sharing online to reach specific audiences with targeted campaigns. ## Related on Trend Hunter - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Advanced Social Advertising Tools](https://www.trendhunter.com/trends/social-advertising-tools.md) - [Streamlined Pay-Per-Call Solutions](https://www.trendhunter.com/trends/paypercall-solution.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Location Sentiment Platforms](https://www.trendhunter.com/trends/stuntmark.md) - [AI Advertising Tools](https://www.trendhunter.com/trends/audiencebuilding-feature.md) - [Customer Targeting Tools](https://www.trendhunter.com/trends/revfx-account-lookalikes.md)