# Online Influence Graphs The When Social Consumers Go Viral Infographic is About Tweet Power By Rebecca Byers | Published 2012-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/social-consumers-go-viral-infographic References: [frugaldad](http://frugaldad.com/social) & [frugaldad](http://frugaldad.com) FrugalDad.com's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to [Twitter](https://www.trendhunter.com/trends/thats-one-second). The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about [Coca-Cola's](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar) white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service. The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the [Bank of America](https://www.trendhunter.com/trends/circle-home-charity), GoDaddy, Netflix, and Armani and Versace. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Social Consumer Victories:** The power of social media enables unhappy customers to influence companies through viral tweets. - **Microblogging Discourse:** Companies fear negative discourse on microblogging platforms like Twitter. - **Online Influence:** Online platforms have the power to shape consumer opinions and influence brand decisions. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry need to be aware of how viral tweets can impact their brand image and consumer perceptions. - **Financial Services:** Financial institutions must consider the potential backlash from negative social media discourse and proactively address customer concerns. - **Fashion and Luxury Retail:** The fashion industry needs to be prepared for the growing influence of social media in shaping consumer attitudes and preferences. ## Related on Trend Hunter - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [AI Social Media Generators](https://www.trendhunter.com/trends/snowball-fatg.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md)