# Cocktail-Inspired Seltzers Social Club Seltzer Takes Inspiration from Classic Cocktails By Laura McQuarrie | Published 2020-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/social-club-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/anheuser-busch-launches-social-club-seltzer--tastes-inspired-by-classic-cocktails-301056288.html) & [SocialClubSeltzer](http://www.SocialClubSeltzer.com) [Social Club Seltzer](https://www.trendhunter.com/trends/social-hour) is a new hard seltzer brand that offers 12-ounce cans filled with refreshing [cocktail-inspired flavors](https://www.trendhunter.com/trends/kindred-spirits) like Old Fashioned, Sidecar and Citrus Gimlet. The 12-ounce cans contain 150 calories and offer a different way for people to experience their favorite mixed drinks, especially as Social Club Seltzer offers the sessionability of a seltzer with the complex flavors they enjoy. While there are tons of [hard seltzer brands](https://www.trendhunter.com/trends/white-claw-gin-smash) that have been launched within the last year alone, this one was created to fill a gap for cocktail drinkers who are looking for sophisticated refreshments. While the Citrus Gimlet is fresh with bright citrus notes and a hint of juniper, the Old Fashioned hard seltzer shares flavors that are citrusy, spicy and even smoky. Image Credit: Social Club Seltzer ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail-inspired Hard Seltzers:** Create new hard seltzer brands that offer refreshing flavors inspired by classic cocktails. - **Sessionable Seltzers with Complex Flavors:** Develop hard seltzers that combine the lightness and drinkability of seltzers with the complex flavors found in traditional mixed drinks. - **Sophisticated Refreshments for Cocktail Drinkers:** Fill the gap in the market by creating hard seltzer options that cater specifically to cocktail drinkers who seek sophisticated refreshments. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Explore opportunities to innovate within the alcoholic beverage industry by creating new cocktail-inspired hard seltzers. - **Craft Beverage Industry:** Tap into the craft beverage industry by developing sessionable seltzers with complex flavors that appeal to a wide range of consumers. - **Event and Hospitality Industry:** Partner with event venues and hospitality businesses to offer sophisticated refreshments for cocktail drinkers that can be enjoyed at social gatherings and special events. ## Related on Trend Hunter - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md) - [Casual Socialization Hard Sodas](https://www.trendhunter.com/trends/social-pop-hard-soda.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Nostalgic Cream Soda Seltzers](https://www.trendhunter.com/trends/cream-soda-craft-seltzer.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Electrolyte Craft Seltzers](https://www.trendhunter.com/trends/clubby-seltzers.md)