# Follower-Donating Campaigns The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations By Laura McQuarrie | Published 2015-10-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/social-charity References: [wersm](http://wersm.com/donate-your-twitter-followers-to-help-farmers-across-africa/) & [onebigtweet](https://onebigtweet.com/) Stating that "Donating money to charity is so last century," Cafédirect Producer’s Foundation created a [social charity campaign](https://www.trendhunter.com/trends/optimism-meter) that has [Twitter](https://www.trendhunter.com/trends/thats-one-second) users donate their followers rather than money. The aim of the campaign is to create #OneBigTweet that can be auctioned off to support farmers in Africa. Participating in the creation of this One Big Tweet means that by signing up, a Twitter user will automatically [retweet the #OneBigTweet](https://www.trendhunter.com/trends/operation-retweet) one time. Rather than collecting monetary donations, the value in this campaign lies in awareness and social currency. So far, over a million Twitter followers have been "donated." A similar campaign was created by ooVoo when it set up an 'ooVootique' where its app users could trade in their friends on the account as a way of purchasing physical objects. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Follower-donating Campaigns:** Creating social charity campaigns that allow users to donate their followers rather than money. - **Social Currency:** Emphasizing the value of awareness and social currency in donation campaigns. - **Alternative Donation Models:** Exploring innovative ways for people to contribute without traditional monetary donations. ### Who This Affects Most - **Social Media:** Using follower-donating campaigns to leverage the power of social media for charitable causes. - **Non-profit Organizations:** Adopting the concept of follower-donating campaigns to engage donors and raise awareness. - **Tech Startups:** Developing platforms and tools to facilitate alternative donation models, such as trading friends for physical objects. ## Related on Trend Hunter - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md)