# Jewelry for Social Causes 'Until There's A Cure' AIDS Bracelets By Cecilia Biemann | Published 2008-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/social-cause-jewelry-until-theres-a-cure-for-aids-bracelets References: [stylelist](http://www.stylelist.com/blog/2008/10/24/until-theres-a-cure-aids-bracelets/) & [until.org](http://www.until.org/about.shtml) These bracelets from 'Until There's a Cure' are the cornerstone of the organization's awareness and fundraising efforts to help combat the [HIV/AIDS pandemic](https://www.trendhunter.com/trends/hivaids-prevention). Their signature [cuff-style bracelet](https://www.trendhunter.com/trends/name-drop-cuff), designed by Isabella Geddes Marquise da Filicaia, features a raised AIDS ribbon on the side and a small plaque inscribed with 'Until There's a Cure' on the inside. The cuff bracelet comes in three sizes and in several different metals. Adding a touch of elegance to the fight against AIDS, these beautiful, [meaningful bracelets](https://www.trendhunter.com/trends/empowering-jewelry) have been spotted on celebrities including Jessica Alba, Mandy Moore and Kevin Bacon. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bracelets for Social Causes:** Creating bracelets that support social causes can be a disruptive innovation opportunity for businesses. - **Awareness and Fundraising Jewelry:** Designing jewelry that raises awareness and funds for important causes can drive social change and open up new market opportunities. - **Celebrity-endorsed Jewelry:** Leveraging celebrity endorsements to promote jewelry that supports social causes can generate widespread attention and increase sales. ### Who This Affects Most - **Jewelry:** The jewelry industry has an opportunity to create innovative designs that contribute to social causes, combining fashion with purpose. - **Non-profit Organizations:** Non-profits can explore collaborations with jewelry designers to raise awareness and funding for their cause through unique and fashionable accessories. - **Celebrity Endorsements:** Businesses can harness the power of celebrity endorsements to promote and sell jewelry that supports important social causes. ## Related on Trend Hunter - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Inclusivity-Promoting Four-Piece Bracelet Sets](https://www.trendhunter.com/trends/fourpiece-bracelet-set.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Symbolic Mental Wellness Rings](https://www.trendhunter.com/trends/suicide-prevention-month.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Personalized Jewelry Cuffs](https://www.trendhunter.com/trends/name-drop-cuff.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md)