# Social Media Cosmetics The Social Butterfly Blue Nail Polish is for the Facebook-Savvy Generation By Nicole Ballantyne-Choo | Published 2013-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/social-butterfly-blue References: [mashable](http://mashable.com/2013/08/23/facebook-nail-polish/) If you spend multiple hours a day on [Facebook](https://www.trendhunter.com/trends/noplace-app), constantly updating your status or liking pictures, the social butterfly blue nail polish is for you. The deep blue matches the recognizable blue you'll see every time you log onto the huge social media site. However, the bottle doesn't feature the 'f' that people see when there's a link to Facebook on any website. Instead, the bottle has the outline of a little white butterfly on the bottle. This butterfly symbolizes the social you that comes out when you're online. The [sleek lacquer](https://www.trendhunter.com/trends/the-avatar-state) is only being sold at the headquarters in Menlo Park, California. While using Facebook is free, the social butterfly blue nail polish is $4.95 per bottle. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Influence:** Opportunity to create cosmetics and products that cater to the social media generation. - **Personalized Branding:** Opportunity to develop customized products that reflect individual's online persona. - **Online-offline Integration:** Opportunity to bridge the gap between online platforms and physical products with social media-inspired merchandise. ### Sectors Adopting This - **Cosmetics:** Opportunity to tap into the social media market by creating cosmetics that align with popular online platforms and trends. - **Fashion:** Opportunity to incorporate social media elements into fashion products, such as clothing or accessories, to cater to the online-savvy generation. - **Merchandising:** Opportunity to develop social media-inspired merchandise that connects online platforms to physical products, appealing to social media enthusiasts. ## Related on Trend Hunter - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Color-Shifting Smart Press-Ons](https://www.trendhunter.com/trends/ipolish.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [AI-Generated Nail Polishes](https://www.trendhunter.com/trends/blank-beauty.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Remixed Nail Polish Collections](https://www.trendhunter.com/trends/opicons-collection.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md)