# Creative Power Forums The Social Business Conference 2012 Featured Muhammad Yunus By Tiana Reid | Published 2012-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/social-business-conference-2012 References: [youtube](http://www.youtube.com/watch?v=J3cYEG6iPkg) In this video from the Social Business Conference 2012, Professor Muhammad Yunus discusses the role of universities in pushing social business forward. He asked, "Can they take it to the new frontier?" The conference itself took place at Università della Svizzera italiana in May and, of course, was much buzzed about because of the place that Yunus has in the development and social enterprise world(s). Interestingly, the professor assured that anyone -- rich or poor -- can become involved in social business because everyone possesses what he calls "creative power." The CEO of Social Business Earth, Samantha Caccamo, also addressed the crowd. Yunus is a 2006 Nobel Peace Prize Laureate who is touted as the founder of what we think of today as "social business." As an economist from Bangladesh, he founded the Grameen Bank, which sprouted a batch of many other microcredit and microloan institutions in the past forty years. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Social Business:** Discover opportunities for disruptive innovation in the realm of social business, as highlighted by Muhammad Yunus at the Social Business Conference 2012. - **Universities and Social Business:** Explore how universities can play a vital role in advancing social business and contributing to its growth and development. - **Microcredit and Microloan Institutions:** Uncover disruptive innovation opportunities within the field of microcredit and microloan institutions, as pioneered by Muhammad Yunus and the Grameen Bank. ### Sectors Adopting This - **Education:** Identify how the education industry can embrace social business and incorporate it into their curriculum, fostering entrepreneurship and social impact. - **Finance:** Explore the potential for innovative financial institutions to advance microcredit and microloan initiatives, spurring economic growth and poverty alleviation. - **Nonprofit and Social Enterprises:** Discover disruptive innovation opportunities in the nonprofit and social enterprise sectors, leveraging the principles of social business pioneered by Muhammad Yunus. ## Related on Trend Hunter - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Young Leaders-Focused Initiatives](https://www.trendhunter.com/trends/global-campus.md) - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [On-Campus Business Incubators](https://www.trendhunter.com/trends/innovate-bay.md) - [Supportive Entrepreneurial Communities](https://www.trendhunter.com/trends/the-zenpreneur-community.md) - [Food Entrepreneurship Programs](https://www.trendhunter.com/trends/youth-entrepreneurship-platform.md) - [Purpose-Driven Leadership Schools](https://www.trendhunter.com/trends/the-african-school-of-governance.md) - [Creator-Focused Social Media Features](https://www.trendhunter.com/trends/linkedin-1.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md)