# Complementary Social Gaming Apps The Niantic 'Campfire' Social AR App is for Pokémon Go Players By Michael Hemsworth | Published 2022-07-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/social-ar-app References: [geeky-gadgets](https://www.geeky-gadgets.com/niantics-campfire-social-ar-app-launches-for-pokemon-go-players-1-6-22/) & [nianticlabs](https://nianticlabs.com/en/)  The [Niantic](https://www.trendhunter.com/trends/campfire) 'Campfire' social AR app is a new complementary platform for Pokémon Go players to use as a way to connect with their fellow fans. The social app works by letting friends chat with one another, join different groups and setup raids within Pokémon Go for a more seamless user experience. The app offers a more intuitive integration with the gaming app and comes as an evolution of the platform to eliminate the need for participants to utilize external communication tools. Users can also utilize the platform to pinpoint Pokémon they're looking to capture, light flares and more. The Niantic 'Campfire' social AR app is launching for players in the US in the coming days with additional rollouts taking place on an international basis over the summer. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Social Gamification Integration:** There is an opportunity to create complementary social AR apps that integrate with popular gaming apps, providing a more seamless user experience and stronger community connection. - **Ar-based Social Engagement:** Creating social platforms with augmented reality features is a potential avenue to improve user engagement and add value to existing online communities. - **Chatbot Gaming Assistants:** Introducing chatbot assistants within gaming apps can create a more interactive and personalized experience while offering guidance and motivation to players. ### Where This Applies - **Gaming:** Gaming companies can leverage complementary social AR apps to create a more immersive gaming experience and to foster a stronger sense of community among their user base. - **Social Media:** Social media companies can create AR-based platforms that provide a unique social engagement experience and further differentiate their brand. - **Chatbot Development:** Developing customizable chatbot assistants for gaming and social media apps can generate revenue through feature upgrades and incentivize users to spend more time within the app ecosystem. ## Related on Trend Hunter - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Augmented Reality Hunting Games](https://www.trendhunter.com/trends/monster-hunter-now.md) - [Relaxed Interactive Mobile Games](https://www.trendhunter.com/trends/pikmin-finder.md) - [AR-Based Ghost Games](https://www.trendhunter.com/trends/ghost-phone.md) - [Metaverse App-Building Platforms](https://www.trendhunter.com/trends/appbuilding-platforms.md) - [Augmented Reality Game Divisions](https://www.trendhunter.com/trends/niantic-scopely.md) - [Influencer-Based Gaming Activations](https://www.trendhunter.com/trends/niantic-1.md) - [In-Game Social Solutions](https://www.trendhunter.com/trends/discord-2.md) - [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md)