# Fake Girlfriend Pillows 2D Lovers Spur Social Alienation Phenomenon in Japan By Urban Delice | Published 2009-07-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/social-alienation-facts-japans-2d-love-hits-men-population References: [gizmodo](http://gizmodo.com/5321350/japans-2) & [nytimes](http://www.nytimes.com/2009/07/26/magazine/26FOB-2DLove-t.html?_r=1) There are many psychologists that claim that social networks alienate by keeping us away from real-life encounters, but in Japan, the “2D Lover” is a social phenomenon with its routes in Japanese social status and family traditions, and not in the social networking phenomenon. 2D lovers are men passionate about [2D characters](https://www.trendhunter.com/trends/bedhedz) (usually manga) which have been screened onto pillowcases. Doctors claim this is a follow up of the hikikomori phenomenon, when men were afraid to go outside so stayed home. The 2D love craziness has its roots in the Otaku movement as characters from games, anime and manga movies are transformed into pillowcases and some men develop a relationship with them. Some of them are married, some of them are single but they all build up a close relationship with their favourite fantasy characters. Doctors say it’s unhealthy that some Japanese men are embracing this new trend due to their [lack of interaction with female humans](https://www.trendhunter.com/trends/intimacy-technology). In a world dominated by emotional crisis and lack of time to take care of our inner self, who are we to say who others should love? ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **2D Lover Phenomenon:** Opportunity for developing virtual reality or augmented reality experiences that cater to the emotional needs of individuals who prefer 2D characters over real-life interactions. - **Hikikomori Phenomenon:** Potential for mental health professionals and technology developers to create interventions or support systems that help individuals overcome social and psychological barriers to going outside and engaging with society. - **Fantasy Character Relationships:** Innovation opportunities in the entertainment, gaming, and merchandise industries to capitalize on the market demand for merchandise and experiences that allow individuals to develop relationships with their favorite fantasy characters. ### Sectors Adopting This - **Psychology and Mental Health:** Disruptive innovation opportunities for therapists and psychologists to address the social and emotional consequences of the 2D lover phenomenon and the hikikomori phenomenon. - **Technology and Virtual Reality:** Opportunity for technology developers to create immersive virtual reality experiences that provide emotional fulfillment for individuals who struggle with social interactions or prefer virtual relationships. - **Entertainment and Merchandise:** Emerging market for merchandise, collectibles, and experiences that cater to individuals' desire to build relationships with their favorite fantasy characters, creating opportunities for innovation in the entertainment industry. ## Related on Trend Hunter - [Socially Adept Gaming Robots](https://www.trendhunter.com/trends/gaming-robots.md) - [AI Dating Adventures](https://www.trendhunter.com/trends/flipped-chat.md) - [AI-Powered Dating Simulators](https://www.trendhunter.com/trends/koi-suru-ai.md) - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [AI Care Robots](https://www.trendhunter.com/trends/hyodol-doll.md) - [Digital Collectible Displays](https://www.trendhunter.com/trends/digital-figure-box.md) - [Bizarre Dating Sim Games](https://www.trendhunter.com/trends/date-everything.md) - [AI Dating Assistants](https://www.trendhunter.com/trends/intimal.md) - [AI-Powered Virtual Idols](https://www.trendhunter.com/trends/ai-oraclechan.md)