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# Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform

By Daniel Johnson | Published 2020-06-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/social-ad-platform
References: [marketingdive](https://www.marketingdive.com/news/ab-inbev-supports-global-bar-partners-with-localized-social-ads/579014/) & [tigerpistol](https://www.tigerpistol.com/)

Anheuser-Bush InBev is collaborating with [Tiger Pistol](https://www.trendhunter.com/trends/tiger-beer-1), a social ad platform, to help smaller brands that have been negatively impacted by COVID-19. The two organizations are creating a tool for the social ad platform, which can be used by small businesses to create ads from a [Facebook](https://www.trendhunter.com/trends/the-neighborator) Page to help get business.

The tool is available to all small businesses that use products from Anheuser-Bush InBev. Various small bars and restaurants across Brazil, Belgium, Canada, and the United Kingdome, have already begun to use the tool for emerging campaigns including ‘[Café Courage](https://www.trendhunter.com/trends/camp-scooters-duck),’ and ‘Save Pub Life.’

Overall the collaboration with the social ad platform provides a creative solution to help small businesses during a difficult time.

Image Credit: Tiger Pistol

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 66% | Activity: 91% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Localized Social Media Advertising:** Unlocking the potential of targeting local customers through social media platforms.
- **Collaborative Solutions for Small Businesses:** Facilitating partnerships between large companies and small businesses to support growth and recovery.
- **Adaptation of Advertising Strategies:** Utilizing innovative tools and platforms to create effective and affordable ads for small businesses.

### Where This Applies

- **Beverage Industry:** Exploring opportunities for beverage companies to support local bars and restaurants through advertising collaborations.
- **Hospitality Industry:** Discovering new ways for the hospitality industry to advertise and attract customers during challenging times.
- **Marketing and Advertising Industry:** Identifying disruptive innovation opportunities for marketing and advertising agencies to cater to the needs of small businesses.

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