# Satirical Olympic Sponsorship Videos This Video Questions LGBT Support at the Sochi 2014 Games By Laura McQuarrie | Published 2014-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sochi-2014-games References: [queernationny.org](http://queernationny.org/post/75234576816/jockohomoremix-watch-video-from-) The Sochi 2014 Games are just about ready to get started and as international reporters are arriving in Russia, they are being met with totally unfit accommodations. This is only adding to the controversies surrounding this year’s Olympic host country, with one of the biggest issues remaining its [anti-LGBT law](https://www.trendhunter.com/trends/rainbow-railroad). But the heat isn’t all on Russia, as many people are also pointing fingers at companies that are sponsoring the Olympics in Sochi. [Queer Nation](https://www.trendhunter.com/trends/queer-spirits) NY is group dedicated to putting an end to discrimination, violence and repression of the LGBT community and in response to the upcoming games, it created a video to show the conflicting messages some sponsors are putting out. The video mashes up footage of LGBT activists being tackled by law enforcement with a cheerful vintage commercial from [Coca-Cola](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together) with footage of people singing about love and teaching the word to live in harmony. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 47% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Anti-lgbt Stance:** Addressing anti-LGBT laws and policies by corporations and governments. - **Corporate Sponsorship:** Exploring the social and political responsibility of corporate sponsorships. - **Satirical Videos:** Using humor and satire to address controversial topics. ### Who This Affects Most - **Advertising:** The impact of controversial sponsorships on consumer behavior and brand image for advertising agencies. - **Social Advocacy Organizations:** Creating awareness and positive change through activism and inclusive messaging in social advocacy organizations. - **Public Relations:** Addressing the public relations challenges and reputation management for corporations amidst controversial issues and public sentiments. ## Related on Trend Hunter - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md) - [Alcohol Sporting Partnerships](https://www.trendhunter.com/trends/ab-inbev.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md)