# Sports Quiz Beverage Promotions Pepsi Created a Branded Soccer Quiz on the Houseparty Platform By Daniel Johnson | Published 2020-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/soccer-quiz References: [marketingdive](https://www.marketingdive.com/news/pepsi-kicks-off-soccer-quiz-on-houseparty-video-chat-app/582512/) & [pepsico](https://www.pepsico.com/) [Pepsi](https://www.trendhunter.com/trends/refresh-the-game) launched a virtual soccer quiz through a partnership with the Houseparty platform. The soccer quiz ins named the Pepsi Football Trivia Deck, and it will consist of over 250 multiple-choice questions that Houseparty users can answer. The questions will be related to the [Union of European Football Associations](https://www.trendhunter.com/trends/viewsonic-viewboard-ifp522), or UEFA, which will begin to resume its schedule on August 7th. As part of the soccer promotion Pual Poga, a player for [Manchester United](https://www.trendhunter.com/trends/official-carbonated-soft-drink), was featured in a video that depicted him using the Houseparty. The video had three celebrities, including Bailey May, Layla Anna-Lee, and Jack Downer, answer a question about Paul Pogba. Following the celebrities struggling to find an answer, Pogba joins that chat. Image Credit: soccer quiz ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Event Sponsorships:** Partnering with virtual event platforms to create interactive experiences for consumers can increase brand engagement and loyalty. - **Gamified Marketing Promotions:** Creating interactive gamified promotions can attract younger audiences and provide a unique experience for consumers. - **Sport-focused Promotions:** Developing promotions based on specific sports or teams can attract a niche audience and create excitement among fans. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage sports-themed promotions to create buzz around new products and engage with consumers through virtual events. - **Sports:** Sports organizations can partner with brands to create unique interactive experiences for fans and increase revenue through sponsorships. - **Technology:** Technology companies can develop innovative platforms for virtual events in order to meet the growing demand for digital entertainment options. ## Related on Trend Hunter - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Limited Nutmeg-Flavored Cola](https://www.trendhunter.com/trends/pepsi.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md)