# Soccer Players as Boxers David Beckham's 2009 Calendar By lourdes sanchez bayas | Published 2008-11-30 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/soccer-players-as-boxers-david-beckhams-2009-calendar References: [popbytes](http://popbytes.com/archive/2008/09/david_beckham_sexy_2009_calendar_sexy_pictures.shtml) David Beckham's 2009 calendar is out and available for all those fans of the soccer player-turned-model and [perfume hawker](https://www.trendhunter.com/trends/david-beckham-true-instinct). Beckham, who was signed by the [LA Galaxy](https://www.trendhunter.com/trends/limitededition-skateboard-deck) for an unprecedented $250 million, was supposed to be the big savior of USA soccer but instead the former star footballer has spent time on off the field on the injury list and pursuing a modeling career. The soccer player has done work for Emporio Armani and [Adidas](https://www.trendhunter.com/trends/predator-24-1), and the stills and video for the latter endeavor were released a couple of days ago. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 67% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Athlete-turned-models:** There is a trend of athletes transitioning into modeling careers, presenting opportunities for brands to collaborate and market products to a wider audience. - **Cross-over Endorsements:** The popularity of athletes endorsing products outside of their respective sports opens up opportunities for cross-industry partnerships and innovative marketing campaigns. - **Sportsperson Branding:** Sports stars like David Beckham are increasingly leveraging their personal brand to explore diverse industries such as fashion and fragrance, offering innovative branding opportunities for businesses. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of athletes entering the modeling world, collaborating with sports stars for clothing lines and brand endorsements. - **Marketing & Advertising:** The growing trend of athletes endorsing products outside of their sports presents opportunities for marketing and advertising agencies to create creative campaigns bridging multiple industries. - **Fragrance:** The success of athletes like David Beckham in the fragrance industry indicates the potential for other sports stars to venture into this market, offering disruptive innovation opportunities for fragrance brands. ## Related on Trend Hunter - [Soccer Star-Designed Workouts](https://www.trendhunter.com/trends/db45.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Athlete-Customized Luxe Cars](https://www.trendhunter.com/trends/fuoriserie-essentials.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md) - [Athlete-Launched Inaugural Perfumes](https://www.trendhunter.com/trends/messi-eau-de-parfum.md)