# Expressive Soccer Boots This New Line of Nike's Soccer Cleats Combines Comfort and Durability By Ady Floyd | Published 2015-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soccer-boots References: [hypebeast](http://hypebeast.com/2015/8/nike-tech-craft-soccer-boots) & [nike](http://www.nike.com/ca/en_gb/?ref=http://hypebeast.com/2015/8/nike-tech-craft-soccer-boots) Nike unveils a unique neon soccer boot called 'Tech Craft' that is made with technologically-based materials. Along with high-end leather, each soccer boot is accented with [Hypervenom](https://www.trendhunter.com/trends/mad-pack), Magista, Mercurial and [Tiempo](https://www.trendhunter.com/trends/air-max-plus-tiempo) elements. In order to maintain each shoe's aesthetic value, a piece of leather is strategically placed in areas that a soccer ball will frequently contact. These areas are primarily the medial and lateral sides of the foot. This shoe is essentially a hybrid of the comfort-fitting [Flyknit](https://www.trendhunter.com/trends/air-max-flyknit-venture) with the durability of leather. In addition to their comfort-focused design, these boots are accented with a palette of black and neon hues. In addition, the boots' Nike logo -- which is frequently located on the side of each shoe -- actually hooks around the toe of these soccer cleats. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Technologically-based Materials:** Opportunity to integrate advanced materials into the production processes of various industries, enhancing performance and durability. - **Combining Comfort and Durability:** Opportunity to develop products that prioritize both comfort and durability, creating a superior user experience. - **Hybrid Designs:** Opportunity to merge different materials and technologies to create innovative hybrid designs that offer the best of both worlds. ### Industries Being Reshaped - **Sports Equipment:** The sports equipment industry can incorporate technologically-based materials to create high-performance and durable products. - **Fashion and Footwear:** The fashion and footwear industry can adopt hybrid designs to provide customers with comfortable and long-lasting products. - **Athletic Apparel:** The athletic apparel industry can leverage technologically-based materials to design clothing that combines comfort and durability for athletes and sports enthusiasts. ## Related on Trend Hunter - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [High-Performance Football Boots](https://www.trendhunter.com/trends/new-balance-furon-v7-and-tekela-v4.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Sleek Iridescent Soccer Shoes](https://www.trendhunter.com/trends/blue-void.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md) - [Modern Updated Football Boots](https://www.trendhunter.com/trends/predator-24.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)