# Alcohol-Free Organic Wines Fourth Wave Wine Introduces New Non-Alcholic Line, Sobriety Soceity By Niko Pajkovic | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sobriety-society References: [foodmag.au](https://www.foodmag.com.au/fourth-wave-wine-launches-new-sobriety-society-range/) & [fourthwavewine.au](https://www.fourthwavewine.com.au/)  Family-owned Australian wine brand [Fourth Wave Wine](https://www.trendhunter.com/trends/paddington-lane-wine-co) has launched a new vegan-friendly, [zero-proof, organic wine line](https://www.trendhunter.com/trends/fitvine-free) called Sobriety Society. Coinciding with the new launch, the company will also be releasing a premium range of Plus & Minus wines sourced from Barossa Valley and Adelaide Hills in South Australia. “The demand for zero-alcohol wines has rocketed in the last twelve months with many Australians simply choosing to consume less or even no alcohol. This is seen across all age groups but particularly amongst 18–24-year-olds, where the number of non-drinkers has doubled in the past 20 years,” said Fourth Wave Wine general manager Ross Marshall. The new Sobriety Society line will include three bottlings: Blac dd Blancs, Chardonnay, and Shiraz Tempranillo, all of which will contain [zero alcohol](https://www.trendhunter.com/trends/0-chardonnay). Image Credit: Fourth Wave Wine ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-alcohol Wines:** The rise of zero-alcohol wines presents an opportunity for wine brands to tap into the growing trend of healthful living while still providing quality wine experiences. - **Vegan-friendly Wines:** The increasing demand for vegan-friendly wines provides an opportunity for winemakers to diversify their product range and appeal to conscious consumers who prioritize ethical consumption. - **Organic Wines:** The demand for organic wine has been growing steadily as consumers become more interested in sustainability and the environment, opening up an opportunity for winemakers to differentiate themselves from their peers. ### Industries Being Reshaped - **Wine Production:** Wine producers should consider expanding their product range to include low-alcohol, vegan-friendly and organic wines to appeal to a wider customer base. - **Non-alcoholic Beverage Industry:** The increased demand for zero-alcohol wines opens up opportunities for beverage companies to expand their offerings and cater to non-alcoholic drinkers. - **Sustainability Industry:** The organic wine industry can collaborate with the sustainability industry to create a sustainable and environmentally friendly supply chain and production process for their products. ## Related on Trend Hunter - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Premium Non-Alcoholic Wines](https://www.trendhunter.com/trends/nonalcoholic-wines.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Non-Alcoholic Rosé Wines](https://www.trendhunter.com/trends/bodvr-no-0.md)