# Sober Curious Events Club SÖDA NYC are Creating a Movement for the Sober Curious By Kalin Ned | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sober-curious References: [clubsoda.nyc](https://www.clubsoda.nyc/)  [Club SÖDA NYC](https://www.trendhunter.com/trends/majestic-and-club-soda) (Sober Or Debating Abstinence) hosts sober curious events, "designed to bring together people who enjoy being high on life, and nothing more. This is a full-fledged movement, with a book written by Ruby Warrington (co-founder of Club SÖDA NYC), a podcast, a vast social media presence, and an event series and retreat. The sober curious movement comes as more Millennials and Gen Z opt-in for an [alcohol-free lifestyle](https://www.trendhunter.com/trends/anything-but-dry-january), whether it is for health reasons or addiction. The book written by Ruby Warrington offers "an eye-opening new way to think about our relationship with alcohol." It is important to note that [Sober Curious](https://www.trendhunter.com/trends/sober-sauna) is NOT an addiction recovery program, although it is a welcoming space and can be used as a stepping stone to AA for some individuals. Image Credit: Club SÖDA NYC ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Sober Curious Movement:** The sober curious movement is growing as more individuals opt-in for an alcohol-free lifestyle for health reasons or addiction, creating a market demand for alternative social events and experiences. - **Wellness Events:** Wellness events are gaining popularity and can incorporate sober curious themes to attract a growing demographic of health-conscious individuals. - **Alternative Social Experiences:** There is a growing demand for alternative social experiences that cater to sober curious individuals, creating opportunities for disruptive innovation in the event and hospitality industries. ### Sectors Adopting This - **Event Planning:** Event planning companies have an opportunity to incorporate sober curious themes in their events and create alternative social experiences for a growing demographic. - **Hospitality:** Hotels and resorts have an opportunity to create wellness retreats that cater to the sober curious movement and provide alternative experiences to traditional party-oriented vacations. - **Food & Beverage:** There is a potential market demand for non-alcoholic beverage options that cater to the sober curious movement, creating opportunities for innovation in the food and beverage industry. ## Related on Trend Hunter - [Non-Alcoholic Beverage Clubs](https://www.trendhunter.com/trends/non-alcoholic-beverage-club.md) - [Sober-Curious Community Apps](https://www.trendhunter.com/trends/rethink-with-tempest.md) - [Natural Sobriety Supplements](https://www.trendhunter.com/trends/sobr.md) - [Sober Sauna Experiences](https://www.trendhunter.com/trends/sober-sauna.md) - [Sober Dance Parties](https://www.trendhunter.com/trends/sober-dance-party.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/maze-nyc.md) - [Zero-Proof Festival Experiences](https://www.trendhunter.com/trends/drinks-with-benefits.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/alcohol-free-members-club.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md)