# Cooling Noodle Soups These Wasabi Salt Instant Soba Noodles are Designed for Summer Enjoyment By Laura McQuarrie | Published 2016-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soba-noodles References: [en.rocketnews24](http://en.rocketnews24.com/2016/08/19/wasabi-and-salt-flavored-instant-soba-released-to-help-cope-with-summer-heat/) & [prtimes.jp](http://prtimes.jp/main/html/rd/p/000000875.000000304.html) Ace Cook's 'Adult Kireaji Mellow Wasabi Salt Soba' is a product that boasts a spicy and salty flavor, but it's one that's designed to be particularly refreshing in the heat of summer. The buckwheat noodle product is made in a salty red snapper broth and can be prepared with an included packet of wasabi for an additional kick. Ace Cook is branding this product as one that's ideal for enjoying during a hot day in Japan, even if the soup is meant to be served hot. Ingredients like spicy wasabi and salty soy sauce are common summer foods, which will play a part in helping consumers to see the soup as a light refreshment. As temperatures rise in Japan, food and beverage manufacturers across Asia are using salt as a main ingredient in products in order to specifically protect consumers against heatstroke. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Salt-based Products:** Manufacturers in Asia are using salt as a main ingredient in products to specifically protect consumers against heatstroke. - **Refreshing Summer Foods:** 'Adult Kireaji Mellow Wasabi Salt Soba' is a product that is designed to be particularly refreshing in the heat of summer. - **Enhanced Flavors:** Ace Cook's 'Adult Kireaji Mellow Wasabi Salt Soba' includes an additional packet of wasabi for an additional kick. ### Who This Affects Most - **Food Manufacturing:** Food and beverage manufacturers are using salt as a main ingredient in products in order to specifically protect consumers against heatstroke. - **Noodle Soup:** Ace Cook's 'Adult Kireaji Mellow Wasabi Salt Soba' is a noodle soup product designed to be particularly refreshing in the heat of summer. - **Flavor Enhancers:** Ace Cook's 'Adult Kireaji Mellow Wasabi Salt Soba' includes an additional packet of wasabi as a flavor enhancer for consumers to customize. ## Related on Trend Hunter - [Chili-Infused Noodle Packets](https://www.trendhunter.com/trends/nissin-hot-spicy-fire-wok.md) - [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md) - [Spicy Wavy Noodles](https://www.trendhunter.com/trends/nissin-geki.md) - [Chili-Infused Asian Noodles](https://www.trendhunter.com/trends/geki.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Noodle-Free Instant Ramens](https://www.trendhunter.com/trends/nomen-ramen.md) - [Upscale Seafood Instant Noodles](https://www.trendhunter.com/trends/nissin-raoh-fugudashijio.md) - [Warming Korean Soup Products](https://www.trendhunter.com/trends/ottogi-2.md)