# Culture-Inspired Packaging Updates SOBA Hibiscus Launches an Exciting Brand Refresh By Kanesa D | Published 2023-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soba-hibiscus References: [bevnet](https://www.bevnet.com/news/2023/soba-hibiscus-launches-brand-refresh) & [sobahibiscus](https://sobahibiscus.com/)  [SOBA Hibiscus](https://www.trendhunter.com/trends/soba-circus), a brand known for its mocktails and [non-alcoholic teas](https://www.trendhunter.com/trends/beverage-packaging-design), is introducing a [new refresh inspired](https://www.trendhunter.com/trends/kings-hawaiian-2) by the founder’s West African culture. The updated style features welcoming, vivid African patterns with a message encouraging drinkers to lead balanced lives of culture and health. Alongside this, the brand’s signature hibiscus flower decorates the top portion of the label. The brand's website details how the makeover will provide customers with a true brand experience across all of its channels. “We wanted a product line that highlights health and culture through our West African roots while also empowering drinkers to live a balanced life,” said Kemi, Founder of SOBA Hibiscus. “We want to give a huge shout out to their designer Taylor Rega for bringing their design idea to life” shared Kemi. Image Credit: SOBA Hibiscus ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 12% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Culture-inspired Branding:** Opportunity for businesses to differentiate themselves by incorporating culturally relevant elements in their branding to create a unique experience for customers. - **Health-conscious Mocktails:** Opportunity for food and beverage companies to cater to health-conscious consumers by offering non-alcoholic beverages made with functional and flavorful ingredients. - **Multi-channel Brand Experience:** Opportunity for businesses to create a cohesive and engaging experience for customers across all channels, from product packaging to website and social media presence. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to incorporate culturally relevant elements and functional ingredients to create unique, health-conscious products that stand out in the market. - **Design and Marketing:** Opportunity for design and marketing companies to help businesses create and implement brand refreshes that incorporate culture and health messaging, and provide a consistent brand experience across all channels. - **E-commerce and Retail:** Opportunity for e-commerce and retail companies to feature and promote products with unique culturally inspired branding and health messaging, and create engaging shopping experiences for consumers. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Prebiotic Beverage Rebrands](https://www.trendhunter.com/trends/halfday-1.md) - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [African Culture-Inspired Sodas](https://www.trendhunter.com/trends/cocacola-wozzaah-zero-sugar.md)