# Soap-Shaped Shower Bottles SOAPBOTTLE Contains Shampoo or Shower Gel & Doubles as a Bar of Soap By Laura McQuarrie | Published 2020-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soapbottle References: [fastcompany](https://www.fastcompany.com/90412294/the-future-of-packaging-could-be-as-simple-as-a-bar-of-soap) & [jonnabreitenhuber.de](http://jonnabreitenhuber.de/soapbottle.html) SOAPBOTTLE by Berlin-based designer Jonna Breitenhuber proposes an innovative solution for reducing packaging waste by combining several similar products into one multi-purpose, dissolvable object. Essentially, SOAPBOTTLE introduces bottles made from soap that can be used to contain liquid hygiene products like shampoo or shower gel. On the inside of the bottles, there's a water-insoluble layer that helps to prevent the outer soap and the inner liquid from mixing. To make using both products as easy as possible, SOAPBOTTLE also includes a [reusable metal closure](https://www.trendhunter.com/trends/spray-bottle-concept) and a hole with a strap to make the slippery form easier to handle or hang for drying purposes. Over time, the contents of the soap-shaped bottle will disappear, along with the [biodegradable packaging](https://www.trendhunter.com/trends/bulk-hotel-dispenser) itself. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reducing Packaging Waste:** Creating multi-purpose soap-shaped bottles that combine several similar products into one object reduces packaging waste. - **Innovative Product Design:** Introducing dissolvable soap bottles with a water-insoluble layer allows for the containment of liquid hygiene products without compromising the soap packaging. - **Sustainable Hygiene Solutions:** Designing soap bottles made from soap itself provides a sustainable solution for packaging shower gel and shampoo. ### Who This Affects Most - **Packaging:** The packaging industry can adopt the concept of multi-purpose soap-shaped bottles to reduce waste and offer innovative solutions to customers. - **Product Design:** Product design industry professionals can explore the concept of dissolvable soap bottles and water-insoluble layers to create innovative packaging for various products. - **Personal Care:** The personal care industry can embrace the idea of soap bottles made from soap to provide sustainable and eco-friendly packaging for shower gel and shampoo. ## Related on Trend Hunter - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Biodegradable Single-Use Soap](https://www.trendhunter.com/trends/tab-soap.md)