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# Soap-Based Toiletry Packaging
'Soapack' Vessels are Made with Vegetable Oil-Based Soap

By Laura McQuarrie | Published 2019-07-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/soapack
References: [dezeen](https://www.dezeen.com/2019/07/03/soapack-toiletry-sustainable-bottles-mi-zhou/) & [arts.ac.uk](https://www.arts.ac.uk/colleges/central-saint-martins)

In an effort to reduce plastic waste, designers are coming up with a variety of sustainable solutions that mindfully use materials or allow for packaging designs to be creatively repurposed after they have served their intended purpose—Soapack sets itself apart as a series of soap-based bottles that can be quickly disintegrated when its contents have been emptied. The sculptural vessels are made with vegetable oil-based soap, mineral pigments and a thin layer of beeswax to make the containers practical and waterproof.

While the cosmetic and personal care product industry is full of plastic packaging designs that take years to break down, Soapack bottles can be dissolved in water or displayed as keepsakes like precious bottles of perfume.

The innovative design of Soapack was created by Central Saint Martins post-graduate student Mi Zhou.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Packaging:** Soapack illustrates the trend of using alternative materials and creative designs to reduce plastic waste in packaging.
- **Disintegrating Containers:** The disintegration feature of Soapack taps into the trend of eco-friendly packaging that can be easily repurposed or disposed of.
- **Natural Ingredient Products:** Soapack aligns with the trend of using natural and environmentally-friendly ingredients in cosmetic and personal care products.

### Sectors Adopting This

- **Cosmetics:** The cosmetics industry can explore soap-based packaging as an innovative and sustainable alternative to traditional plastic containers.
- **Personal Care Products:** The personal care product industry has the opportunity to adopt Soapack's eco-friendly packaging solution for their products.
- **Sustainable Design:** The sustainable design industry can find inspiration from Soapack's use of vegetable oil-based soap and mineral pigments for packaging materials.

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- [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md)
- [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md)
- [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md)
