# Shrinking Sad Soaps Wask Studio Debuted Soap That Gets Sad as It Shrinks By Dorota Pankowska | Published 2022-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soap-that-turns-sad References: [waskstudio](https://waskstudio.com/) & [waskstudio](https://waskstudio.com/products/sinking-feeling-soap)  Wask Studio, the shop that has been creating [bizarre and quirky gifts](https://www.trendhunter.com/trends/flamin-hot-bricc-soap) since 2017, has just launched a [bar of soap](https://www.trendhunter.com/trends/studio-nicholson-x-perfumer-h) that starts off happy but gets sadder as it shrinks. It's called the 'Sinking Feeling' soap. The soap features a happy look first, then neutral, and ends off with a sad look. It contains [layers within it](https://www.trendhunter.com/trends/coral-soaps-collection), so as you wash away the soap, you will eventually rub away the layers to reveal the next mood. There are 6 layers that start from the outwards to the middle - so both of the outer faces of the soap start off happy. Since the soap has so many layers, it takes quite a while to create it from various molds. The Sinking Feeling soap is available to purchase online. Image Credit: Wask Studio / Dorota Pankowska ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 68% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Personal Care:** Creating personal care items that have interactive features increases customer engagement and enjoyment, leading to potential sales and loyal customer bases. - **Emotional Design:** Designing products with an emotional arc or narrative creates a unique and memorable experience that can differentiate products from competitors. - **Novelty Gifting:** Designing niche and unusual products for gifting purposes can attract a niche audience and promote a loyal customer base. ### Sectors Adopting This - **Personal Care:** Introducing interactive, mood-changing features to personal care products can enhance consumer engagement and potentially increase sales. - **Product Design:** Creating unique and engaging emotional narratives in product design can differentiate a brand within a competitive market, potentially increasing brand loyalty. - **Gifts and Novelties:** Designing quirky, niche products for gifts or personal use can attract a devoted customer base and increase brand visibility in target demographics. ## Related on Trend Hunter - [Comical Hygienic Products](https://www.trendhunter.com/trends/soap-for-a-midlife-crisis.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Cartoon Anniversary Soap Bars](https://www.trendhunter.com/trends/nautical-nonsense.md) - [Festive Film-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-ninny-scrubbins.md) - [Nautical Cartoon Soaps](https://www.trendhunter.com/trends/patrick-star.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Soap-Embedded Body Scrubers](https://www.trendhunter.com/trends/body-smoosh.md) - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Gruesome Horror Film Soaps](https://www.trendhunter.com/trends/blood-bubbles-soap.md)