# Mythical Woman Soap Packaging Hushh Stewards is Designed Around the Concept of Secrets as a Sin By Jamie Danielle Munro | Published 2014-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soap-packaging References: [packageinspiration](http://www.packageinspiration.com/hushh-stewards.html/) & [behance.net](https://www.behance.net/RosieGopaul) This [soap packaging](https://www.trendhunter.com/trends/studio-nicholson-x-perfumer-h) by Rosie Gopaul for Hushh Stewards is centred around the idea that keeping secrets is a sin. In order to convey this idea, the designer used various mythical women: "The Golden Child, The Flower Face, The Egyptian Virgin, [The Divine Witch](https://www.trendhunter.com/trends/wicked-x-lush) and The Other Liberator," as stated on Package Inspiration. A short story also comes with the package to learn about this person's secret-holding sins. Another interesting point with Hushh Stewards is how it's also a jewelry company. Usually soap and jewelry don't go together, but the creatives behind the business decided to break this mould and try something different. The result is a great design both with the packaging and the product. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Mythical Women Packaging:** Exploring the use of mythical women in packaging designs offers opportunities to create unique and captivating product experiences. - **Narrative Packaging:** Integrating storytelling elements into packaging designs can enhance brand storytelling and create deeper connections with consumers. - **Unconventional Product Pairings:** Combining seemingly unrelated products, like soap and jewelry, can create new market opportunities and challenge traditional industry norms. ### Industries Being Reshaped - **Soap Manufacturing:** Soap manufacturers can leverage storytelling and mythical themes in packaging to differentiate their products and enhance brand storytelling. - **Jewelry Retail:** Jewelry retailers can explore unconventional product combinations, like soap and jewelry, to offer unique and unexpected shopping experiences. - **Packaging Design:** Packaging designers have the opportunity to create innovative and immersive packaging experiences by incorporating narratives and unconventional product pairings. ## Related on Trend Hunter - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)