# Mythical Owl Branding The Hushh Stewards Soapery Soap Packaging Concept is Funky and Chic By Farida Helmy | Published 2014-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soap-packaging-concept References: [designworklife](http://www.designworklife.com/2014/05/22/student-work-rosie-gopaul-packaging-projects/) & [rosie-gopaul](http://www.rosie-gopaul.com/) Just looking at this soap packaging concept design makes me want to take the day off and soak in a candle-lit bubble bath with a glass of red wine and some tunes for company. The work of Vancouver-based student designer Rosie Gopaul, the Hushh Stewards Soapery soap packaging concept is so beautifully put together in a way that is not the norm in visual identity and packaging design. The young designer cleverly created the project using two completely different feels, a [sophisticated wine bottle design](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition) and funky [beautifully detailed owl designs](https://www.trendhunter.com/trends/bigbilled-bird-food-concept). Each box is illustrated after iconic owls who are historically paired with their deity -- the design features "five mythical goddesses who claim their own sacred steward to conceal private love lives, fortunes, and tragedies. A bar of soap is offered as a cleansing solution to freshen up of any burden," says the designer about her project. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Elegant Packaging Design:** Disruptive innovation opportunity: Explore unconventional packaging designs that combine sophistication with unique and eye-catching elements. - **Nature-inspired Illustrations:** Disruptive innovation opportunity: Incorporate intricate and detailed illustrations of natural elements, such as owls, into branding and packaging designs. - **Storytelling Packaging:** Disruptive innovation opportunity: Create packaging that tells a story or conveys a deeper meaning to engage consumers on an emotional level. ### Industries Being Reshaped - **Beauty and Skincare:** Disruptive innovation opportunity: Develop innovative packaging concepts that enhance the overall product experience and differentiate brands in the beauty and skincare industry. - **Wine and Spirits:** Disruptive innovation opportunity: Experiment with unconventional bottle designs that appeal to a younger demographic and create a unique brand identity for wine and spirits companies. - **Home Decor and Furnishings:** Disruptive innovation opportunity: Integrate nature-inspired illustrations and storytelling elements into home decor packaging to create a more personal and meaningful connection with consumers. ## Related on Trend Hunter - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Hand-Blown Skincare Vessels](https://www.trendhunter.com/trends/scorpion-toad.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md)