# Sarcastic Soap Labels This Soap Branding Appeals to Consumers Using Humor By Mishal Omar | Published 2016-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soap-labels References: [popsugar](http://www.popsugar.com/beauty/Whiskey-River-Soap-Funny-Bar-Soaps-42480856) & [whiskeyriversoap](http://whiskeyriversoap.com/) The '[Whiskey River Soap Co.](https://www.trendhunter.com/trends/dubai-chocolate-soap)' offers soap labels that playfully mock various words, stereotypes and people. The brand offers [artisanal soaps](https://www.trendhunter.com/trends/grapefruit-goats-milk-soap) in the form of rectangular blocks with various scents that appeal to both men and women. The soaps are offered in eye-catching gradient or marbled colors, but it is their labels that are most appealing. The soap labels come with names such as "midlife crisis: smells like a motorcycle," "karma: scented with hahahaha," "selfies: scented with eye-rolling and general derision" and "morning people: smells like a hell no." The playful and sarcastic soap labels turn a relatively tame home product into something a little more interesting for consumers. These soaps would make for excellent gifts for people who might appreciate a mocking sense of humor and social commentary on standard household items. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Humor Trends:** Opportunity for companies to take a playful approach to traditional products by using humorous labels. - **Sarcastic Branding Trends:** Opportunity to leverage sarcasm in product branding to make products more interesting for consumers. - **Personalized Gifting Trends:** Opportunity for companies to offer personalized gift items with unique and humorous labels. ### Where This Applies - **Personal Care Industry:** Opportunity for personal care brands to use humor and sarcasm to differentiate themselves in the market. - **Home Decor Industry:** Opportunity for home decor brands to offer unique and personalized gift items featuring humorous labels. - **Gifts and Souvenir Industry:** Opportunity for gift and souvenir shops to offer personalized gifts with unique, humorous labels that appeal to a variety of consumers. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Shrinking Sad Soaps](https://www.trendhunter.com/trends/soap-that-turns-sad.md) - [Mix-and-Match Sensorial Bodycare](https://www.trendhunter.com/trends/jukebox.md) - [Dubai Chocolate Soaps](https://www.trendhunter.com/trends/dubai-chocolate-soap.md) - [Quirky Holiday Soaps](https://www.trendhunter.com/trends/gifts-under-10.md)