# Accessible Glow-Boosting Skincare Soap & Glory's Glow Line Affordably Creates Fresh & Dewy Skin By Laura McQuarrie | Published 2021-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soap-glorys-glow References: [bustle](https://www.bustle.com/style/new-beauty-products-out-this-week-june-4) & [soapandglory](https://www.soapandglory.com/us/new-arrivals-us/) Soap & Glory's Glow skincare line is an affordable way to boost the look of fresh and dewy skin with effective ingredients like [brightening Vitamin C](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), glycolic acid, and lactic acid. Everything in the [glow-boosting skincare line](https://www.trendhunter.com/trends/glow-reimagined) comes in at under £15 and the whole collection of cleansers, toners, face masks and eye creams can be used together to create a [simple routine](https://www.trendhunter.com/trends/bubble-skincare-spotlights). The seven-piece skincare collection is packaged in bright and cheery packaging with colors that remind of fresh citrus fruits and pink lemonade. The glow-boosting products for all skin types include serums, nourishing cleansing balms and even sleep masks that work hard to enhance radiance during sleep. The beginner-friendly skincare collection makes it easier for people to get a healthy-looking glow without having to break the bank. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 42% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Affordable Glow-boosting Skincare:** The trend is to create affordable and effective skincare lines that can easily be integrated into a daily routine, improving skin glow using ingredients like Vitamin C, glycolic acid, and lactic acid. - **Beginner-friendly Skincare Collection:** The trend is to create skincare products aimed at beginners, with easy-to-use products that come in bright and cheery packaging, using colors reminiscent of fresh citrus fruit and pink lemonade. - **Enhancing Radiance During Sleep:** The trend is to create sleep masks and other products that work to enhance radiance during sleep time, improving the overall skin glow the next morning. ### Who This Affects Most - **Skincare Industry:** Companies in the skincare industry need to focus on creating affordable and easy-to-use skincare lines that integrate effective ingredients like Vitamin C, glycolic acid, and lactic acid to improve skin glow. - **Cosmetic Packaging Industry:** Companies in the cosmetic packaging industry can disrupt the market by designing bright and cheery packaging that is beginner-friendly, using colors reminiscent of fresh citrus fruit, pink lemonade, and other bright and cheerful colors. - **Beauty Sleep Industry:** Companies operating in the beauty sleep industry can disrupt the market by creating products such as sleep masks that enhance radiance during sleep time, improving overall skin glow in the morning. ## Related on Trend Hunter - [Glow-Boosting Sensorial Skincare](https://www.trendhunter.com/trends/good-intent-by-no7.md) - [Skin-Refreshing Product Trios](https://www.trendhunter.com/trends/sculpted-by-aimee.md) - [Healthy Glow-Supporting Skincare Lines](https://www.trendhunter.com/trends/healthy-glow.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Comprehensive Glow-Promoting Skincare Lines](https://www.trendhunter.com/trends/glow-collection.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Comprehensive Library-Inspired Skincare Sets](https://www.trendhunter.com/trends/glow-library-vault-set.md)