# Empowering Lipstick Campaigns Soap & Glory's New #MoreThanLips Campaign Celebrates Women By Riley von Niessen | Published 2018-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soap-glory References: [youtube](https://www.youtube.com/watch?v=DJWRUl_SeU0) & [popsugar](https://www.popsugar.com/beauty/Soap-Glory-MoreThanLips-Campaign-Ad-44630354) Soap & Glory, a skincare, bodycare and cosmetics brand, recently launched its #MoreThanLips campaign, which was created in celebration of [International Women's Day](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) on March 8th. To sum up the campaign, the brand released a short video that showed what some of thewomen it was involved with had to say about what struggles they've faced, and what's kept them pushing forward. The stories were shared publicly at a [branded event](https://www.trendhunter.com/trends/clarins-sweet-spot), where consumers were also able to try out some of its products. The video focused on the women's lips as they told their stories, going along with the campaign's name, #MoreThanLips. In the [beauty industry](https://www.trendhunter.com/trends/it-feels-good-to-be-seen), women's looks are often used to represent them, however with this campaign, Soap & Glory gave the floor to their stories and strength instead. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Storytelling Beauty Campaigns:** Similar campaigns can focus on empowering women by sharing their unique stories in the beauty and fashion industries. - **Inclusive Brand Messaging:** Brands can create campaigns that prioritize inclusivity and promote social issues in innovative ways. - **Interactive Consumer Events:** Companies can create experiential marketing events that allow customers to engage with their products in a unique way. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can lead the way in creating campaigns that empower women and prioritize inclusivity. - **Fashion:** Similar campaigns can be launched in the fashion industry to promote diversity and empower women. - **Event Planning and Marketing:** Companies can specialize in creating interactive events that promote brand engagement and foster connections between customers and brands. ## Related on Trend Hunter - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Story-Focused Empowerment Campaigns](https://www.trendhunter.com/trends/shyaway.md)