# Soap With Hidden Surprises "Soap Gifts" Encourage Waste Reduction By Ayman | Published 2008-06-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soap-gifts References: [yankodesign](http://www.yankodesign.com/index.php/2008/06/09/some-real-gift-soap/) As an answer to people throwing away their [soap bars](https://www.trendhunter.com/trends/coral-soaps-collection) before they are completely used, *Yoon Kuk Hyun* came up with a witty and fun design that motivates consumers to use their soap to the end by including a [special gift inside](https://www.trendhunter.com/trends/redesigned-retail-packaging) it. In order to get to the present inside the **Soap Gifts**, you have to use it up. I love it. It is a simple and clever way to reduce waste and help the environment. It kind of reminds me of the *[Kinder Surprise](https://www.trendhunter.com/trends/made-to-share-packaging)* chocolate eggs with the toys inside them. Check out, **[Soap Bank](http://www.trendhunter.com/trends/soap-gifts)**, a brilliant design that enables you to get the most out of your soap, no matter how small they get I believe this trend of “motivate people to be green by rewarding them” is the way to go: ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Gift-included Products:** Disruptive innovation opportunity: Creating products that include hidden surprises or gifts to incentivize consumers to use them fully and reduce waste. - **Motivational Design:** Disruptive innovation opportunity: Incorporating witty and fun designs to motivate consumers and encourage sustainable behaviors. - **Reward-based Green Initiatives:** Disruptive innovation opportunity: Implementing strategies that reward individuals for being environmentally responsible to drive positive change. ### Industries Being Reshaped - **Consumer Goods:** Disruptive innovation opportunity: Incorporating gift-included products, motivational designs, and reward-based green initiatives in consumer goods to foster sustainability. - **Personal Care:** Disruptive innovation opportunity: Introducing gift-included products, motivational designs, and reward-based green initiatives in personal care to promote eco-friendly practices. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilizing gift-included products, motivational designs, and reward-based green initiatives in marketing and advertising campaigns to engage consumers and promote sustainability. ## Related on Trend Hunter - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Shrinking Sad Soaps](https://www.trendhunter.com/trends/soap-that-turns-sad.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md)