# Left-Handed Soaps 'Soap for Lefties' Markets Itself to Excluded Left-Handed People By Mary Van Puymbroeck | Published 2017-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soap-for-lefties References: [whiskeyriversoap](https://whiskeyriversoap.com/collections/soap/products/soap-for-lefties-new) & [instagram](https://www.instagram.com/whiskeyriversoap/) [Whiskey River Soap Co.](https://www.trendhunter.com/trends/dubai-chocolate-soap) created a range of specialized soaps and one of those products is a 'Soap for Lefties.' This targeted product claims to "smell like the weird scissors" and is meant in jest to be used by left handed people. This gag product would make a fantastic gift for left-handed pals and is sure to get a good laugh out of anyone in on the joke. Whiskey River Soap Co. is known for making [soaps with humorous branding](https://www.trendhunter.com/trends/hojos-original-fried-clam-soap) by hand. Each of the soaps have a specific (playful) purpose like "Soap for Middle Children," "Soap for a Midlife Crisis" and "Soap for First World Problems." By combining humor and quality, this [handmade soap brand](https://www.trendhunter.com/trends/gardeners-soap-bar) is able to carve a niche for itself in a highly saturated market. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Specialized Soaps:** There is a growing trend of creating specialized soaps that cater to specific needs or demographics, such as soap for left-handed people. - **Humorous Branding:** Companies are embracing humor in their branding to stand out in the saturated soap market, like Whiskey River Soap Co.'s gag products. - **Handmade Niche:** Handmade soap brands have the opportunity to carve out a niche market by offering unique and high-quality products. ### Where This Applies - **Soap Manufacturing:** Soap manufacturers can explore creating specialized soap products for specific customer segments, such as left-handed individuals. - **Gifts and Novelty Items:** The gifts and novelty industry can tap into the trend of humorous and niche soap products to cater to specific audiences. - **Handmade Crafts:** Handmade craft businesses can offer unique and customized soap products with humorous branding to attract customers looking for specialized items. ## Related on Trend Hunter - [Left-Handed Athlete-Focused Nutrition Shots](https://www.trendhunter.com/trends/lefthanded-athlete.md) - [Festive Film-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-ninny-scrubbins.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Seasonal Retailer Soaps](https://www.trendhunter.com/trends/dr-squatch-not-santa.md) - [Shrinking Sad Soaps](https://www.trendhunter.com/trends/soap-that-turns-sad.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md)