# Marble-Themed Soap Branding Stitch Design Co. Remixes the Waterworks' Visual Identity By Jana Pijak | Published 2017-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soap-brand References: [behance.net](https://www.behance.net/gallery/54403563/Waterworks) & [behance.net](https://www.behance.net/stitchdesignco) Stitch Design Co.' latest re-branding project is a fresh take on Waterworks' visual identity. Founded in 1978, the company is synonymous with [soap products](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch) that are finely crafted using high quality, European ingredients. Teaming up with the brand for its first Apothecary Collection, Stitch Design Co. brings a fresh visual identity to life with the help of luxe and understated details. The creative studio opts for [white marble packaging](https://www.trendhunter.com/trends/terra-frammenti) that immediately evokes an air of luxury, pairing the monochromatic pattern with thin gold logo detailing. Consisting of fresh soaps, scented candles, and bath care essentials, Waterworks' new Apothecary Collection embodies elegance and features packaging that successfully marries form with function, while simultaneously keeping [eco-friendly material choices](https://www.trendhunter.com/trends/sustainable-bathroom-design) in mind. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Marble-themed Branding:** Opportunity for businesses to incorporate luxury and elegance through the use of marble-themed branding. - **Understated Packaging:** Businesses can explore minimalist and sleek packaging design as a way to create a sense of luxury. - **Eco-friendly Material Choices:** Potential for businesses to prioritize sustainability by opting for eco-friendly packaging materials. ### Where This Applies - **Soap Manufacturing:** Soap manufacturers should consider incorporating marble-themed branding to create a luxurious and elegant product line. - **Home Fragrance:** Companies in the home fragrance industry can explore understated packaging designs to enhance the perceived value of their products. - **Bath and Body Care:** Businesses in the bath and body care industry can capitalize on the trend of eco-friendly material choices by offering sustainable packaging options. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Soap-Centric Fragrance Capsules](https://www.trendhunter.com/trends/studio-nicholson-x-perfumer-h.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Texturally Designed Day Spas](https://www.trendhunter.com/trends/studio-tate.md) - [Computational Undersea-Inspired Soaps](https://www.trendhunter.com/trends/coral-soaps-collection.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md)