# Minimalist Fragrance Branding The So Nude Eau de Toilette Bottle Design Embraces Simplicity By Jana Pijak | Published 2013-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/so-nude-eau-de-toilette References: [beautyscene.net](http://www.beautyscene.net/fragrances-for-women/costume-national-so-nude-eau-de-toilette/) & [beautyscene.net](http://www.beautyscene.net/brands/costume-national/) The So Nude Eau de Toilette by Costume National is the label's latest fragrance. Showcased in a white bottle, this [chic perfume packaging](https://www.trendhunter.com/trends/handbag-scents) is accented with beige text that embraces a minimalist visual aesthetic. Opting for a simplistic marketing strategy, Costume National presents a bottle that best represents their [soft and feminine fragrance](https://www.trendhunter.com/trends/pure-passion-perfume). The So Nude Eau de Toilette bottle and box design exudes elegance and ease thanks to its muted palette of white and beige hues and simplistic block letters. Combining neroli, a spicy trace of cumin and cardamom, this feminine fragrance reveals a flowery aroma that leaves a lasting impression without being over the top. This soft and delicate fragrant composition also features touches of tuberose, rose cedar and patchouli tones. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** Brands can explore minimalistic packaging to promote simplicity and elegance in their products. - **Soft and Subtle Fragrances:** Creating delicate fragrances that feature floral and woody tones can appeal to customers who prefer light and refreshing scents. - **Simple Marketing Strategies:** Simpler marketing strategies can be adopted by brands to promote their products without overwhelming customers with too much information. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can use minimalistic packaging and subtle scents to attract customers looking for elegant and refreshing fragrances. - **Cosmetic Industry:** Cosmetic companies can explore minimalist packaging and simple marketing to emphasize the simplicity and natural beauty of their products. - **Lifestyle Industry:** The lifestyle industry can leverage minimalistic branding and packaging to promote a simplistic and timeless aesthetic in fashion, home decor and other lifestyle products. ## Related on Trend Hunter - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Soft Gourmand Fragrances](https://www.trendhunter.com/trends/olibanum-eau-de-parfum.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Mediterranean Escapism-Inspired Fragrances](https://www.trendhunter.com/trends/escapisminspired.md) - [Solid Perfume Gels](https://www.trendhunter.com/trends/a-ddict.md)