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# Bad Game Belts
SO-ME's ‘Ex-Girlfriend' Buckles Identify Players with Weak Game

By Christina Butty | Published 2009-07-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/so-mes-ex-girlfriend-belt
References: [zozo.jp](http://zozo.jp/shop/lwt/goods.html?gid=448105&did=&cid=2956)

Recently released by Ed Banger’s art director SO-ME are these two [belt buckle options](https://www.trendhunter.com/trends/truckle).

The “Ex-Girlfriend” option by SO-ME takes the saying, “another notch on the belt” to a whole other level. Players usually want people to know their reputation, but not to have confirmed stories and proof. Every true player knows the SO-ME option will ‘bait their scene’... but maybe if they don’t know all this, they deserve what they get.

Luckily So-ME released a second option titled, “The Pay Days” for the smarter players who know to keep their game on the down low.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 6% | Activity: 58% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Belt Buckles:** The trend of personalized belt buckles allows individuals to express their unique style and personality.
- **Gaming Accessories:** The growing demand for unique gaming accessories presents opportunities for innovative products like SO-ME's 'Ex-Girlfriend' and 'The Pay Days' belt buckles.
- **Identity Recognition:** The development of identity recognition technology opens up possibilities to create interactive belt buckles that identify players and display their reputation.

### Sectors Adopting This

- **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of personalized belt buckles by offering customizable options for customers.
- **Gaming:** The gaming industry can benefit from the demand for unique gaming accessories by partnering with artists and designers to create exclusive products like SO-ME's belt buckles.
- **Technology:** The technology industry can explore the use of identity recognition technology in fashion accessories like interactive belt buckles, which allow users to display their reputation in a fun and interactive way.

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