# Ethereal Forest Photography The Debut Issue of 'So It Goes' Stars Actress Felicity Jones By | Published 2013-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/so-it-goes References: [fashiongonerogue](http://fashiongonerogue.com/british-actress-felicity-jones-debut-issue-of-so-it-goes/) & [soitgoescreative](http://www.soitgoescreative.com/) Actress Felicity Jones graces the debut issue of art and design magazine 'So It Goes.' The British actress is known for her whimsical fashion styling and [hip accessories](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), so it's no surprise that she appears in the photoshoot wearing cute hipster outfits. One such ensemble consists of a broad-rimmed bowler hat, a white blouse, black blazer and a little bow tie. With her long straight hair Jones achieves a masculine-inspired look while maintaining a sense of [powerful femininity](https://www.trendhunter.com/trends/contemporary-femininity). The photography is mostly set out of doors in a misty forest. With Jones's pale coloring and doleful expressions the resulting editorial is one of [dreamlike whimsy](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). Photographer Eliot Lee Hazel did a wonderful job of catching Jones unawares to create a naturalistic feel that complements the organic setting. If this is a taste of 'So It Goes' it's clear that this magazine will be around for a long time. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Fashion Styling:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and techniques for creating whimsical fashion designs. - **Naturalistic Photography:** Disruptive innovation opportunity: Use AI and machine learning to enhance and automate the process of capturing naturalistic photographs. - **Art and Design Magazines:** Disruptive innovation opportunity: Create interactive and immersive digital platforms to revolutionize the way art and design magazines are experienced. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate technology into fashion and apparel to create smart and interactive wearable designs. - **Photography:** Disruptive innovation opportunity: Develop advanced camera technologies and software that enable photographers to capture dreamlike and ethereal images effortlessly. - **Publishing and Printing:** Disruptive innovation opportunity: Transform traditional print publishing into a digital-first industry, leveraging cutting-edge technologies for content creation and distribution. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md)