# Candidly Casual Editorials The So It Goes Magazine Issue 3 Photoshoot Stars Camille Rowe By Meghan Young | Published 2014-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/so-it-goes-magazine-issue-3 References: [fashiongonerogue](http://www.fashiongonerogue.com/charming-girl-camille-rowe-poses-guy-aroch-goes-magazine/) & [soitgoesmag](http://soitgoesmag.com/) The So It Goes Magazine Issue 3 editorial revolves around a laid-back photoshoot that appears to capture model Camille Rowe in a candid manner. But unlike Terry Richardson's candid signature style, this is more along the lines of Rag & Bones recent slew of do-it-yourself campaigns. It follows the blonde beauty as she relaxes in her home and has a smoke break on a rooftop. All the while she is dressed in chic outfits perfect for everyday life. Shot by photographer Guy Aroch with creative direction by James Wright , the So It Goes Magazine Issue 3 editorial appropriately showcases pieces from Rag & Bone, not to mention other designer labels as [Gucci](https://www.trendhunter.com/trends/springsummer-2024), Isabel Marant and more. The looks were styled by Liz McClean. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Candid Editorials:** There is a trend towards capturing candid moments in fashion editorials, allowing for a more authentic and relatable representation of models and products. - **Laid-back Photoshoots:** Laid-back and relaxed photoshoots are becoming more popular in the fashion industry, offering a more casual and approachable aesthetic. - **Do-it-yourself Campaigns:** Fashion brands are adopting a do-it-yourself approach in their campaigns, creating a more personalized and relatable experience for consumers. ### Who This Affects Most - **Fashion:** The fashion industry can adopt candid editorials and laid-back photoshoots to engage consumers and create a more authentic brand image. - **Photography:** Photographers can explore the trend of capturing candid moments and creating a relaxed atmosphere in their photoshoots, offering a unique style and perspective. - **Advertising:** The advertising industry can leverage the do-it-yourself campaign trend to connect with consumers on a more personal level and enhance brand loyalty. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)