# Sustainable Algae-Based Sneakers The So iLL x On the Roam Collection Features Vegan Styles By Laura McQuarrie | Published 2021-03-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/so-ill-x-on-the-roam References: [livekindly.co](https://www.livekindly.co/jason-momoa-vegan-sneaker-algae/) & [ontheroam.soillholds](https://ontheroam.soillholds.com/products/yaya-lavender-roamer) The So iLL x On the Roam collection was created in collaboration with Jason Momoa and it includes limited-edition vegan shoes made with algae. The Unity Purple and the Yaya Lavender Roamers boast canvas uppers made with 100% organic cotton and biodegradable outsoles, plus insoles made with cork and algae. The algae used in the vegan footwear styles comes from BLOOM, a company that turns algae blooms into innovative materials that help to clean up ecosystems and reduce water pollution. Thanks to Momoa's work on the collection, the limited-edition styles include signature details like triangular patterns that mimic the actor's tattoos. Momoa himself is passionate about raising awareness about plastic pollution, as he has his own plastic-free water company, Mananalu, that uses recyclable aluminum cans as a more sustainable solution. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Algae-based Products:** Creating sustainable products using algae, like in the production of sneakers, could lead to a trend in eco-friendly products in various industries. - **Biodegradable Footwear:** The innovative use of biodegradable and sustainable materials in sneaker production could disrupt the fashion industry by incentivizing more eco-friendly production methods. - **Celebrity Eco-conscious Collaborations:** Collaborations between celebrities and eco-conscious brands can lead to unique product ideas and powerful messages that encourage sustainable practices among consumers. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry could revolutionize production methods by incorporating more sustainable and biodegradable materials, like algae-based options, into their products. - **Footwear:** The footwear industry could follow this trend by exploring more eco-friendly production processes and materials, like those used in the creation of sustainable algae-based sneakers. - **Environmental Conservation:** Industries focused on environmental conservation and sustainability, like the production of eco-friendly materials and recycling, could benefit from the use of innovative materials like biodegradable algae-based options. ## Related on Trend Hunter - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Living Footwear Concepts](https://www.trendhunter.com/trends/jessica-thies-synthiesis.md) - [Recycled Material Casual Sneakers](https://www.trendhunter.com/trends/recovery-mode.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md)