# Test Tube Wine ‘So Chic Wines' Comes in Box and Tubes in Vintage Design By Going Like Sixty | Published 2008-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/so-chic-wine-comes-in-box-and-tubes References: [luxury-design](http://www.luxury-design.com/fr/articles-design/vin_de_luxe__so_chic_wine-411) So Chic Wines has a surprise for you. Aside from the brutally honest label, the three wines of Laurent Pamato and Florian Battestini are put together in a [gift box](https://www.trendhunter.com/trends/wine-chocolate-gift-set) accessorized with Swarovski crystals. Châteauneuf of the Pope, Gigondas and Vinsobres are the wines that are chosen to be bottled this chic way. Included with the [three bottles](https://www.trendhunter.com/trends/estate-collection-by-the-glass) are three tubes from the same vintages. **Implications** - One of the best ways a luxury brand or company can maintain its status as top notch is by creating extravagant, [limited-edition products](https://www.trendhunter.com/trends/code-rouge-edition) that ratchet up the opulence in a good. Luxury brands that create products that increase their lavish image ensure that they continue to expand their level of quality. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vintage-packaging-wine:** Designing and packaging wine in a vintage style, like 'So Chic Wines,' can capture the attention of consumers seeking a unique and visually appealing experience. - **Luxury-wine-experience:** Creating extravagant and limited-edition wine products or experiences, like the Swarovski adorned gift box of 'So Chic Wines,' can help luxury brands maintain and increase their lavish image. - **Alternative-wine-containers:** Exploring alternative wine containers, like the tubes offered with the vintage packaged wine of 'So Chic Wines,' could offer a unique and convenient drinking experience for consumers. ### Industries Being Reshaped - **Wine-manufacturing:** Incorporating vintage-inspired design and packaging, or alternative containers like tubes, can create a unique and memorable experience for consumers in the wine industry. - **Luxury-brands:** Creating extravagant and exclusive products, like the Swarovski adorned gift box of 'So Chic Wines,' can help luxury brands maintain and increase their opulent image and reputation. - **Gift-market:** Providing luxurious and visually appealing gift options, like the gift box and tubes of 'So Chic Wines,' can attract consumers in the gift market looking for unique and high-quality presents. ## Related on Trend Hunter - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Eco Luxury Boxed Wines](https://www.trendhunter.com/trends/luxury-boxed-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [France-Themed Wine Tastings](https://www.trendhunter.com/trends/france-themed-wine-tasting.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)