# Theatrical Performance Editorials The So Chic Magazine April 2012 Photoshoot Stars a Stage Beauty By Meghan Young | Published 2012-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/so-chic-magazine-april-2012 References: [fashiongonerogue](http://fashiongonerogue.com/elettra-wiedemann-olaf-wipperfurth-chic-april-2012/) & [sochicmagazine](http://www.sochicmagazine.com/) The So Chic Magazine April 2012 editorial may be very dramatic, but that can only be expected from a [theatrical performance](https://www.trendhunter.com/trends/avantgarde-theatrical-experience). Following a stunning stage beauty, model Elettra Wiedemann, as she portrays an impressive range of emotion, the photoshoot is raw and full of talent. Shot by Paris- and New York-based German photographer Olaf Wipperfürth, the So Chic Magazine April 2012 editorial was inspired by the German choreographer Pina Bausch. Full of tormented and graceful movements, there is a darkness to the photoshoot that can only be attributed to the relationship between the American beauty and her male companion. The [feminine spring outfits](https://www.trendhunter.com/trends/femininity-in-bloom) showcased throughout the So Chic Magazine April 2012 editorial do nothing to alleviate the darkness. Instead, the performances add character and meaning to each [feminine ensemble](https://www.trendhunter.com/trends/contemporary-femininity) donned by Wiedemann. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Theatrical Fashion:** Fashion brands can explore incorporating theatrical elements into their designs and editorial content for a dramatic and emotional impact. - **Raw Talent Photography:** Photographers can experiment with capturing raw and emotive performances, inspired by the world of theater, for a unique and captivating photoshoot. - **Dark Elegance Aesthetics:** Brands can explore mixing dark and raw aesthetics with the elegance of feminine fashion for a powerful and memorable visual storytelling experience. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate theatrical performance elements into their clothing designs or photo shoots to create captivating and emotive content. - **Photography:** Photographers and editorial teams can incorporate theatrical performance elements into their photoshoots to create unique and captivating content. - **Performing Arts:** Performing arts companies and theaters can collaborate with fashion brands and photographers to explore the intersection between fashion, theater, and photography for a unique and innovative performance experience. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)