# Refreshing Mineral-Rich Lagers So.Beer is Non-Alcoholic, Vegan & Made with Plant-Based Ingredients By Laura McQuarrie | Published 2020-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/so-beer References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/33486/the-naked-collective-strips-drinks-to-the-clean-essentials/) & [thenakedcollective](https://www.thenakedcollective.com/products/so-beer-hint-of-grapefruit-440ml-limited-edition-can) The non-alcoholic So.Beer brewed by The Naked Collective is made from only plants, vitamins and water, and the beverages appeal to consumers who are looking for [alcohol-free and low-sugar options](https://www.trendhunter.com/trends/brewdog-mello). The refreshing [non-alcoholic lagers](https://www.trendhunter.com/trends/super-natural-lager) are naturally low in sugar and calories and are packed with complex B vitamins, polyphenols and minerals that occur naturally during the brewing process. Some of the kinds of So.Beer varieties that are available include the Light Refreshing Lager and the Hint of Grapefruit, which are packaged into dark limited-edition cans with premium metallic finishes. Although some beers aren't vegan-friendly, these [plant-based brews](https://www.trendhunter.com/trends/on-beer) are specifically branded as vegan beers to give consumers extra peace of mind. Image Credit: The Naked Collective ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beer:** The trend of non-alcoholic beer made with plant-based ingredients and low sugar options offers an opportunity to disrupt the alcoholic beverage industry. - **Vegan-friendly Beverages:** The trend of vegan-friendly, plant-based beverages presents an opportunity to disrupt traditional brewing processes and market to a growing consumer demand for eco-conscious products. - **Mineral-enriched Drinks:** The trend of mineral and vitamin enriched drinks presents an opportunity to incorporate health-conscious elements into the beverage industry. ### Where This Applies - **Non-alcoholic Beverages:** The non-alcoholic beverage industry can capitalize on the growing trend of low-sugar, plant-based drinks that cater to consumers who desire alcohol alternatives. - **Craft Beer:** The craft beer industry could expand its offerings by incorporating vegan-friendly, plant-based ingredients and mineral-enriched elements in their brewing processes. - **Health and Wellness:** The health and wellness industry can leverage the trend of mineral and vitamin enriched drinks to promote healthier beverage alternatives and capitalize on the growing health-conscious consumer base. ## Related on Trend Hunter - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Non-Alcoholic Vegan Lagers](https://www.trendhunter.com/trends/firebrand.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md) - [Alcohol-Free Protein-Packed Beers](https://www.trendhunter.com/trends/lifted-drinks-recovery-lager.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md)