# Personified Retro Toys Squid Kids Ink's 'So Analog' Collection is for the Geeky Gamer By Meghan Young | Published 2010-11-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/so-analog References: [kotaku](http://kotaku.com/5678525/these-disks-are-not-toys-ok-maybe-they-are) & [squidkidsink.blogspot](http://squidkidsink.blogspot.com/2010/10/introducing-so-analog.html) Just because certain disks, cassettes and cartridges are so outdated that it would be a joke to use them, doesn't mean we wouldn't play with them in other ways. The 'So Analog' line doesn't actually repurpose outdated storage disks, but it is still a cool collection. Created by [Squid Kids Ink](https://www.trendhunter.com/trends/younghee-doll), the 'So Analog' collection is comprised of [three characters](https://www.trendhunter.com/trends/louis-de-guzman-1): 10-Doh!, A-Drive and B-Side. Available at D-Con in Pasadena, California on November 20, these would be the perfect gift for your [geeky gamer friend](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Retro Gaming Collectibles:** Develop a line of retro-themed gaming collectibles for nostalgic gamers. - **Upcycled Technology Art:** Create artistic pieces out of outdated technology for a unique and eco-friendly statement. - **Nostalgic Pop Culture Merchandise:** Design merchandise featuring retro pop culture icons for a wave of nostalgia-hungry consumers. ### Where This Applies - **Gaming Collectibles Industry:** Target the gaming collectibles industry with vintage-inspired merchandise. - **Art Industry:** Market upcycled technology art to the modern art world. - **Pop Culture Merchandise Industry:** Production and sale of pop culture merchandise can be increased catering to nostalgic consumers looking for retro-themed products. ## Related on Trend Hunter - [Retro Plug-and-Play Games](https://www.trendhunter.com/trends/wireless-plug-play-systems.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md) - [Charming Retro Storage](https://www.trendhunter.com/trends/floppy-disk-inspired-sd-card.md) - [Anthropomorphized Gaming Systems](https://www.trendhunter.com/trends/playdate-handheld-gaming-device.md) - [Vibrant Retro Handheld Gaming](https://www.trendhunter.com/trends/pocket-classic.md) - [Vintage-Inspired Technology](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic.md) - [Retro Gaming Merch Collections](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection.md) - [Ultra-Compact Gamer Console Concepts](https://www.trendhunter.com/trends/tiny-gaming-console.md) - [Analog Nostalgia Installations](https://www.trendhunter.com/trends/back-to-basics-ii.md)