# Graphic Geometric Branding SNZ Essence Soap Packaging Celebrates the Square By Amelia Roblin | Published 2011-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snz-essence-soap-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/06/snz.html) & [baitadesign](http://www.baitadesign.com/pages/05) One does not have to think outside of the proverbial box to come up with a unique visual brand identity, and SNZ Essence Soap packaging proves this. The cube and rectangular prism containers take on quite [minimalist aesthetics](https://www.trendhunter.com/trends/panoxyl), but their contents still stand to look iconic. The Baita Design Studio of Brazil thought up these [geometric parcels](https://www.trendhunter.com/trends/man-ban) that are subtly infused with a graphic abstract quality. The blue hexahedron in particular plays with surface and perception with a clever sculpted technique that creates projections and reliefs on each plane. In this particular [cleanser case](https://www.trendhunter.com/trends/niul-cosmetics), the letters S, N and Z are each given its own face. The bold characters take up the entire square, and with smooth calculated curves and careful embossing, SNZ Essence Soap packaging becomes an outside-of-the-box sort of cubic design. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging Design:** Opportunity for brands to create unique visual brand identities using minimalist aesthetics. - **Graphic Abstract Design:** Opportunity to infuse geometric parcels with abstract qualities, creating visually striking packaging. - **Sculpted Packaging Techniques:** Opportunity to use clever sculpted techniques to create projections and reliefs on packaging surfaces. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for the beauty and personal care industry to adopt minimalist packaging design to create iconic brand identities. - **Graphic Design:** Opportunity for graphic designers to explore graphic abstract design for packaging and branding projects. - **Packaging Design:** Opportunity for packaging design industry to innovate by using sculpted techniques to enhance packaging aesthetics. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)